Website AI Chatbot | Chatbot Sales (2022)

You’ve built the perfect website for your business and set up contact forms to make sure visitors who are interested in your product can submit their contact details, enabling your sales team to follow up.

However, you’re not getting the number of leads you expected, and the ones you are getting don’t always have the information your sales reps need to progress.

It takes valuable sales time to sort through leads, weeding out the irrelevant ones and then scoring them before passing on to one of your sales team. The technology that was supposed to save you time, improve your sales process and increase your conversion rate is just another time suck.

What you need is an automated tool that starts conversations with prospects while they’re visiting your website, gives them the information they need and asks relevant questions that help qualify them for your sales team.

Your website needs a chatbot.

Introducing the chatbot

A chatbot or sales bot is a program that uses text, and occasionally voice, to conduct conversations in a friendly, human-like manner.

The use of chatbots has its origins in customer support, where busy teams found that some frequent or common issues could easily be dealt with without the need for human intervention. They also worked as a frontline support qualification tool, making it easy to sort new support tickets with a few questions before a human agent would step in.

It wasn’t long before salespeople saw the potential in using a chatbot platform to increase engagement, automate lead scoring and assignment, and save salespeople valuable admin time.

The website has become a primary sales tool for many organizations, but until the advent of the chatbot, it was a mostly passive form of selling. The expectation (well, perhaps more of a hope) was that the customer would voluntarily supply you with their information.

A chatbot has the functionality to make your website an active selling tool instead, starting conversations, answering questions and generally engaging prospects while they have a high level of interest.

The benefits of using a chatbot

Sales teams can reap huge benefits from the smart deployment of a chatbot, especially in regards to saving time and qualifying leads. Here are a few of the main advantages to be gained.

(Video) 5 Best Chatbot Platforms To Develop Bots In 2022

Qualifying prospects for your sales team

No salesperson likes spending time qualifying leads from a massive list, especially if they have very little structured information. Set up a series of predefined, simple qualifier questions on your chatbot that prospects can answer in real time. Thanks to your chatbot, sales team members will then receive pre-qualified leads that match the ideal customer profile, thus are much more likely to enter the sales funnel and convert.

Think of your chatbot as an information gathering employee who never sleeps or rests. For instance, if you’re selling property you can set your bot up to get location, price range, property type and contact details from website visitors.

Your sales team will then be able to contact the customer armed with this key knowledge, saving time for both parties – they could even have some potential options prepared before the initial call. Not only is this workflow superior for your team, it helps your business provide an enhanced customer experience.

Real-time lead gathering and management

Salespeople are traditionally one of the hardest working groups of people out there, but even they need to rest.

The problem is, your prospects often visit your site outside office hours; if you’re waiting until the next day to engage them, you may lose them to someone quicker and more responsive.

A chatbot is the perfect always-on lead engagement tool. You can be sure this automated sales assistant will engage with leads at their convenience, not yours, which can make or break a deal.

Better quality data gathering

A modern sales team lives or dies on the quality of the data it receives. Passively expecting your prospects to supply you with quality data without any work from your side stopped being a viable tactic a long time ago. However, data gathering and lead generation can take time, while sorting and organizing said data is even more laborious.

When your sales chatbot is well set up and correctly integrated with your CRM, you’ll receive quality data. Your sales team can leverage this knowledge base to cut out time- wasting administrative tasks and nurture qualified leads through the pipeline.

(Video) #1 AI Chatbots Builder App | 24/7 Automated Chatbot for Your Website‎ & Blog (No monthly fee)

Familiarity and personalization

Think about how your own communication methods have changed over the last few years; chances are that welcomer chat apps have replaced email or phone calls almost entirely, at least in your personal life.

A recent study revealed that 68% of people like that chatbots respond quickly to their questions, so chatbot sales tools not only save time, they could help you build relationships faster.

People find the format familiar and easy, seeing it as faster and more personal. They like the fact that they feel part of a conversation. Another study showed that AI chatbot usage saw a 45% year-over-year growth from 2020 to 2021. This is largely due to the fact that chatbots significantly heighten personalization and provide customer-centric user experiences – —a trend that consumers no longer crave, but demand.

Automatically book more meetings

If your chatbot prompts your prospect to arrange a call, meeting or demo directly within the chat sequence, you’ll find that your meeting schedule will fill up faster than ever before.

After completing their first interaction with your business, your prospect will know exactly when they can expect to be contacted by a salesperson, eradicating hours of annoying back-and-forth messages. It saves time for your sales team while boosting customer satisfaction: —a win- win.

Make sure your prospects speak to the right people

Nothing wastes more time than a meeting in which the participants realize that one of their colleagues would have been better qualified to attend, and a new meeting is consequently scheduled.

You can ensure that the right rep for the job makes contact by asking the right qualifying questions in the bot, not during a later call or meeting.

How to set them up

The more time you spend planning the deployment of your lead generation chatbot and refining the questions, the better results you’ll see in the long term.

(Video) How To Build A Lead Generating Funnel With Chatbots

The secret is to plot out every possible customer journey and envision which questions you need to answer in order to move a prospect towards becoming a paying customer.

Of course, how you do this also depends on the complexity of your website and service. Do you have different sections that appeal to different potential customers and use cases?

Always start from your home page, as this is the most likely entry point for new prospects. Think about the quickest way you can perform lead qualification. For instance, if you sell swimsuits, and it’s coming up to summer, you may want to ask if they’re planning a holiday. If the answer is “yes”, you’re probably dealing with a potential customer.

A customer who has navigated to your contacts page probably has a different set of questions than one who is on the page of a specific product or service. While it’s best to start simple, developing different conversations for different customer journeys can be a lot of fun and very rewarding.

In sales, it will also be vital that your bot integrates with your CRM and populates your pipeline automatically – after all, you need all your sales information in one easy to access place.

Pipedrive’s Chatbot, part of the Leadbooster add-on, seamlessly slots into both your website and your sales pipeline.

Giving your bot personality

The best chatbots allow for complete customization, from mimicking your website’s look and feel to letting you create a custom avatar, and it’s important that you get this just right for your business.

However, the real magic happens in how you set up the conversations. Personality plays a big role in engagement, and while it may seem strange to ascribe personality to a chatbot window, with a little work this is exactly what you can achieve.

Here are a few questions you need to ask yourself while programming your bot.

  1. Who might your brand be if it were a character? You might have a company mascot already, or you could create one for your bot. Using an actual person in your team’s picture and personality also works—especially if it’s who’s likely to be their next point of contact.
  2. How would your brand’s character speak with your customers? Is it very friendly and helpful? Your business might need a more formal approach or have customers who are pressed for time and value efficiency. Either way, make sure your bot uses natural language and doesn’t come across as, well, robotic.
  3. What attitude, tone and style will work for your prospects? Does your customer profile fall into a very specific demographic? Pensioners will have different needs than millennials.
  4. What is it you want the chatbot to achieve? In sales, you’ll mostly be concerned with generating leads, so pushing your customers towards contact submission or booking a sales call will be what you are aiming at. Try to get them there as smoothly as possible.

Questions: Dos and dont’s

It’s crucial to bear in mind that the chatbot is supposed to save time for not only your sales team but also your customers.

(Video) +5 Best AI Chatbot Software Platforms in 2022 [To Automate Your Sales & Customer Support]

While it may be tempting to use the opportunity to get as much information as possible, your prospects will most likely skip out of a conversation that seems like it goes on forever or becomes intrusive.

Experts generally suggest asking no more than five questions. Remember, you should be able to program Q&A branches depending on the answers the bot receives.

The general rule of thumb is don’t get too personal or pushy.

Many people will happily supply contact properties like their name, email address, phone number and location, as well as what product or service they are interested in. Your business will obviously have its own needs, but we always advise you to remember that the chatbot is a helper for your sales team, not a replacement. In general, don’t push for a sale in the chatbot conversation.

Don’t fear the machine

Many people are wary of letting a computer program interact with their customers as the first point of contact, feeling they don’t control the situation.

This is (mostly) an unfounded fear.

Sales is still at heart a very human endeavor. Powerful artificial intelligence (AI) chatbots and machine learning do exist and are already quite amazing but, at this point in time, they tend to work better in support roles rather than sales.

Choose the correct chatbot, and you can be sure it will do only what you program it to do, nothing more. You should have no fear of it disqualifying good leads or flooding your CRM with bad ones.

On the other side of the coin, sales teams often feel threatened by the implementation of a bot, seeing it as the thin end of the wedge heralding their eventual, wholesale replacement.

It is vital that they understand how the implementation of the chatbot will make their lives easier and help them sell better than ever before, and there is no better way to do this than showing them the results.

Start generating more leads with LeadBooster today

You can check out subscription options on our pricing page.

(Video) Automatically Get More Leads, Bookings & Sales With The #1 AI Chatbot Website & Social Media Chatbot


Do chat bots increase sales? ›

According to business leaders, chatbots increase sales by an average of 67%. a crucial fact for any company's revenue. Another important fact is that 69% of consumers prefer chatbots as a customer service channel.

Are AI chatbots effective? ›

Used as a targeted tool, chatbots can increase engagement up to 90% and sales by 67%. In 2020, 57% of businesses said conversational bots deliver substantial ROI for minimal effort.

Are chatbots good for a website? ›

Chatbots can help drive the conversion on your website. You should use it because 55% of businesses that do the same generate more high-quality leads. With an AI-powered chatbot, you can automate the sales process and engage, and qualify the website visitors effortlessly.

How many websites use chatbots? ›

1. 23% of customer service companies are currently using AI chatbots. Whilst many companies are keen to take advantage of AI chatbots, however, the number of companies actually using them is still relatively low.

What percentage of businesses use chatbots? ›

How many companies are using chatbots? As of right now, around 80 percent of companies worldwide are using chatbots. This is for varied purposes, but mostly to handle exchanges made with consumers without them having to speak with live agents. For many, businesses will rely on a small number.

How is customer satisfaction measured in chatbot? ›

The measurement of customer satisfaction in a chatbot conversation is similar to the measurement of a conversation with a human employee. It's usually done via a short questionnaire after the conversation and it can cover questions, such as: Was the user able to understand the bot without any problems?

How do I monitor chatbots? ›

The easiest way is to check the total number of messages sent from the chatbot and check how many of them were Fallback messages. Deduct Fallback Messages from the total number of messages, then divide the number you got by the number of total messages and multiply it by 100. Here's an example: You got 8,000 messages.

What does KPI mean? ›

What is a KPI? KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions.

Is chatbot the future? ›

The future of chatbots is that they are predicted to be utilized for 47 per cent of businesses for customer support and virtual assistants, will be used by 40%, which suggests that by 2022 chatbots will help companies gain market share and become an investment in improving customer service over the next few years.

Why chatbots are the future of marketing? ›

Chatbot marketing is a type of marketing that uses chatbots to promote products and services with targeted messaging to increase brand visibility, boost customer engagement and automate lead generation processes. They are used to engaging with existing and potential clients to get a sale.

Why do you need an AI chatbot for your website? ›

Chatbots can acquaint users with new services and products from your website site. Delayed responses (which most customers dislike) from businesses result in lost sales. Chatbots can assist customers every minute of every day and offer quick responses. Consequently, the sales increase.

Which website has the best chatbot? ›

14 Best AI Chatbots Software for Your Website (Compared)
  1. ChatBot allows you to easily make chatbots using their drag and drop chatbot builder. ...
  2. HubSpot. ...
  3. Tidio. ...
  4. ManyChat. ...
  5. Freshchat. ...
  6. Drift. ...
  7. Chatfuel. ...
  8. MobileMonkey.
24 May 2022

Why is chatbot important in website? ›

Having a chatbot on your website allows you to gather data about customers. You can analyze this data and gain valuable insights. You can tell their preferences and what they don't like. This can help you innovate new products and improve service delivery based on their demands.

Are chatbots in demand? ›

1. Chatbots will be more human alike. As per Global Market Insights, “The overall market size for chatbots worldwide would be over $1.3 billion by 2024.” Hence, it is inevitable that the chatbot industry will become the driving force of business communications.

How big is the chatbot market? ›

Market Overview

The Global Chatbot Market was valued at USD 3.78 billion in 2021 and is projected to register a CAGR of 30.29% over the forecast period 2022 - 2027.

Which industry uses chatbot the most? ›

1. Chatbot Applications for E-commerce Industry
  • Understanding how chatbot applications in business are used in the e-commerce industry. ...
  • The eCommerce industry worldwide has been booming.
11 Apr 2022

Why are chatbots becoming very popular? ›

In many ways, website chatbots are some of the most popular types of chatbots around. Because so many businesses now leverage the convenience and speed of on-site live chat to help customers, adding a chatbot to enhance that personalized experience is often a no-brainer.

Do consumers like chatbots? ›

Research shows that customers have already developed their preferences for chatbots. Consumers eagerly turn to them for handling minor issues or when they are in a hurry.

Is chatbot a trend? ›

Chatbot trends in 2022

47% of organizations are expected to implement chatbots for customer support services, and 40% are expected to adopt virtual assistants. Predictions of consumer-based services suggest that chatbots will be programmed to match human behavior, offer similar services, and improve customer service.

What are KPIs for chatbot? ›

9 key chatbot metrics and KPIs
  • Number of interactions.
  • Fallback rate.
  • Bounce rate.
  • Frequently asked questions.
  • Goal completion rate.
  • User rating.
  • Conversion rate.
  • Conversation duration.
10 Jun 2022

How do you analyze chatbot data? ›

5 Steps to Successful Chatbot Performance Analysis
  1. Entry sources. Determine where your users come from. ...
  2. Conversions. First of all, determine conversion points inside the bot flow. ...
  3. Funnels. ...
  4. Drop off. ...
  5. Retargeting.
8 Aug 2018

What are the 4 main KPIs? ›

Anyway, the four KPIs that always come out of these workshops are:
  • Customer Satisfaction,
  • Internal Process Quality,
  • Employee Satisfaction, and.
  • Financial Performance Index.
25 Sept 2013

What are the 7 Key Performance Indicators? ›

We've defined seven key critical performance indicators to help you go about measuring performance in your team.
  • Engagement. How happy and engaged is the employee? ...
  • Energy. ...
  • Influence. ...
  • Quality. ...
  • People skills. ...
  • Technical ability. ...
  • Results.
30 Jan 2014

Do chatbots improve customer experience? ›

While chatbots can't replace humans, they can complement the support-chat experience, giving employees or customers a friendly greeting and direct ways to get what they need — fast. More specifically, AI chatbots can help companies deliver good customer service in the following ways: Reducing customer waiting time.

What are the business goals of chatbot? ›

Contrary to the popular belief that a chatbot's main benefit is just answering queries and offering customer support, chatbots can provide value-driven, contextual support that can assist businesses significantly. An AI chatbot uses the data to provide a personalized experience to the users.

How chatbot can help your business? ›

Chatbots are self-help tools for improving communications. Brands can use it to improve their customer's experience, to generate more sales and build a deeper rapport with customers. They allow your customers to easily interact with your brand through stimulated conversations.

What are the limitations of chatbots? ›

Each of them is strictly connected with a specific limitation of this technology or its bad implementation.
  • Unclear scope of the chatbot and/or too broad purposes of its utilization. ...
  • Setting unrealistic expectations is often the reason why chatbots fail. ...
  • Lack of customer perspective in building the chatbot.
12 Oct 2021

How chatbots are changing the world? ›

Chatbots are being used more and more because they are highly accessible and can be made to show up right there on the screen as soon as a website is accessed. They allow consumers to get answers to questions almost immediately and certainly faster than waiting for a customer-service representative.

What is the future of conversational AI? ›

Conversational commerce enables brands to acquire, convert, engage and delight more customers. This, the expanding reach in terms of languages and form factors, improving technology, and new venues like metaverse, are likely to drive exponential growth in conversation AI in the coming years.

What are the opportunities for chatbots? ›

The chatbot can automate low-value tasks focusing on those that really add value to the company. Chatbots can provide rich contents like images and videos helping the customers better. In any case, if the bot is not able to resolve the issues entirely, then they should hand over to a human advisor in a seamless way.

What is the future of chatbots and digital assistant? ›

Chatbots have thus become an essential part of digital customer service over the years and will continue to be so in the future. According to a study by Reports and Data, the chatbot market will be worth 10.08 billion US dollars by 2026. Today, chatbots are already showing us the possibilities for companies and users.

What is AI bot marketing? ›

Artificial intelligence (AI) marketing is the process of leveraging AI methods and tools such as data models, algorithms and machine learning to produce customer insights that marketers can use to optimize spending, customize content and personalize the customer journey.

What is chat bot in website? ›

A chatbot or chatterbot is a software application used to conduct an on-line chat conversation via text or text-to-speech, in lieu of providing direct contact with a live human agent. A chatbot is a type of software that can help customers by automating conversations and interact with them through messaging platforms.

Which AI chatbot is the best? ›

List of Most Popular AI Chatbots
  • Bold360.
  • Meya AI.
  • Aivo.
  • ManyChat.
  • ItsAlive.
  • FlowXO.
  • Chatfuel.
  • HubSpot Live Chat.
20 Sept 2022

What is the easiest chatbot builder to use? ›

The 4 best chatbot platforms
  • ManyChat for the best price point.
  • Chatfuel for simple setup.
  • Tidio for unlimited chatbots.
  • MobileMonkey for lead generation.
15 Jul 2022

What is AI based chatbot? ›

A chatbot is a computer program that simulates human conversation through voice commands or text chats or both. Chatbot, short for chatterbot, is an artificial intelligence (AI) feature that can be embedded and used through any major messaging application.

Why may a user prefer using a chatbot than a conventional mobile app? ›

Chatbots are great because they can be efficiently used for different tasks like booking tickets, assigning tasks, or scheduling events. The other reason why chatbots are great is in the fact that they improve application management within enterprises.

What is chatbot development? ›

7, 2022. Share this article: Chatbot development refers to a set of activities dedicated to designing, deploying, and supporting a computer program that automates repetitive and time-consuming processes (like frequently asked questions in support or lead qualification).

How a chatbot can assist a business to increase customer retention and revenue? ›

Chatbots collect data during their interactions with customers and analyze such information to craft buyer personas and identify customers who are on the verge of ending their relationship with your business. Such data is critical in understanding needs, retaining customers, and increasing revenue.

Is mobile monkey free? ›

MobileMonkey is a powerful tool, and it's free.

Do chatbots improve customer experience? ›

While chatbots can't replace humans, they can complement the support-chat experience, giving employees or customers a friendly greeting and direct ways to get what they need — fast. More specifically, AI chatbots can help companies deliver good customer service in the following ways: Reducing customer waiting time.

What is the effect of AI based chatbot in engaging customers? ›

Chatbots can help businesses take customer engagement to the next level. By using conversational AI chatbots, engagement can be driven based on the user data and made more interactive. What's more, bots can deliver consistent answers and this helps you avoid dishing out irrelevant information to customers.

What is a Facebook chatbot? ›

A chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people. A Facebook Messenger bot is a chatbot that lives within Facebook Messenger, meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month.

What is Mobile monkey chat? ›

OmniChat by MobileMonkey allows you to consolidate SMS, Messenger, and Web Chat all in one place. Another key to OmniChat effectiveness is a multiplatform automation builder. It allow you to write content once and use it on every platform.

What is Mobile Monkey app? ›

MobileMonkey Overview

MobileMonkey is the World's Leading Sales Outreach Automation and Influencer/Creator +B2C data prospecting platform letting businesses do both inbound/outbound sales outreach automation at scale, across many communication channels including Web Chat, SMS, Messenger, Instagram, WhatsApp and Email.


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