How to Create and Use Twitter Cards to Maximize Your Social Media Traffic (2022)

If you’ve ever opened Twitter and watched a commercial, laughed at a YouTube video, or read an article, you’ve already interacted with Twitter Cards. Cards are a handy and essential function of using Twitter for business and driving traffic to your website.

It’s spooky season, witches.

🖤 this tweet to get a reminder to watch #31NightsOfHalloween on Tuesday, October 1 on @FreeformTV. pic.twitter.com/iDdlyWaDUE

31 Nights (@31Nights) September 18, 2019

In the example above, ABC Freeform, uses a Player Card to get their audience into the Halloween spirit.

Twitter Cards are easy to implement and can revitalize a social strategy with an app almost half its users open every day (that’s roughly 150 million people). Learn how to use them to your benefit, below.

Twitter Cards

Twitter Cards are media-enriched tweets that stand out to Twitter users, encourage engagement, and ultimately drive traffic back to your landing pages. There are four different types of Cards: Summary, Summary Card With Large Image, App, and Player.

Twitter Cards are media-enriched tweets that stand out to Twitter users, encourage engagement, and ultimately drive traffic back to your landing pages. There are four different types of Cards: Summary, Summary Card With Large Image, App, and Player.

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Go into peak hiring season with the tips you need to stand out and find the #job meant for you: https://t.co/EC0OlEJ8ek #InItTogether

LinkedIn (@LinkedIn) September 23, 2019

The different types of Cards note the structure of the tweet. A Summary Card, for example, will include a small photo, a title, and brief summary of the content it’s teasing. Summary Card with Large Image has the same setup, just with a larger image.

App Cards pull the featured image and link of your app from the Play Store or App Store for the tweet. Player Card tweets will automatically play video and link to your website at the bottom of the tweet.

Cards are extremely versatile, like Twitter itself. There are a plethora of ways to use them to optimize your content. If you’re rolling out a new podcast or product update, Cards are a best friend for promoting them on Twitter.

How to Use Twitter Cards

The different types of Cards make it easy to decide how you want to use and promote them. Each Card type has specific requirements that optimize the content you intend to post. For instance, if you wanted to promote a video using Cards, Player Cards are specifically set up for the video to run at its most pristine level.

Summary Cards, for example, are a great way to highlight new blog posts or share articles, introduce a new sale on your products, and promote testimonials on your website.

TC’s Greg Epstein and Kate Clark talk mental health startups and the ‘Cult of the Founder’ https://t.co/b8N7udLLxX

TechCrunch (@TechCrunch) September 27, 2019

This Summary Card by TechCrunch is promoting a recent blog article, using all of the attributions of a Summary Card: thumbnail image, description, and title. And the most important part: a link to TechCrunch’s website, ready to increase that lovely website traffic.

Summary With Large Image Cards are for content with a strong visual element.

On Oct. 4th, @PioneerWorks_, in Brooklyn, opens “You’re at Home,” an exhibition of digital projections, performances, sculptures, and music by Jacolby Satterwhite. https://t.co/PuIYEYWzHI

The New Yorker (@NewYorker) September 27, 2019

These Cards use compelling photos to make a statement on audience timelines. Think of a colorful statistic or that new infographic you want to promote. Here, The New Yorker used their Card to display a large photo of the artist they’re highlighting.

Releasing a new app? There’s a Twitter Card for that too. Let’s see how Google uses the aptly named “App Card” to their advantage:

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Buckle up, there’s more ahead. Pre-register for #MarioKartTour on the Play Store: https://t.co/EcKpztcMrT

Google Play (@GooglePlay) September 5, 2019

Think of the traffic you can generate from a potential audience of 330 million. App Cards grab their information directly from the App Store or Google Play, so make sure the app you’re promoting is public before creating the Card.

Player Cards automatically play videos on a loop on timelines and feeds, so users don’t even have to leave the app to interact with rich multimedia, and your content gets views. Player Cards give your brand image a boost of promotion to a vast audience.

2.4 million jobs requiring #STEM education skills are predicted to go unfilled. Verizon Innovative Learning and @Pharrell have teamed up to bring technology, education and opportunity to schools to help make sure today's students are ready to fill those jobs tomorrow.

Verizon (@verizon) September 26, 2019

Verizon used this Player Card — and a partnership with Pharrell — to show their Twitter following how they’re introducing STEM job opportunities in schools. In 30 seconds, Verizon gets their message across in the video, using a celebrity endorsement to grab attention.

How to Create a Twitter Card

You can be up and running with Cards in less than 15 minutes. Start by adding the appropriate lines of code to your website's <head> section. Then choose a card type for your website, add the correct meta tags and URL, and test your tags through Twitter’s validator tool to make sure it runs correctly.

First, tell Twitter what type of Card you’re using with meta tag markup to the <head> section of your webpage. The one below is for Summary Cards:

meta name="twitter:card" content="summary"/meta

You can only have one Card per page.

To test your tags, test run the URL through Twitter’s validator tool. Note that if you’re using a Player Card, after this step, you’ll need to request approval for whitelisting. To complete this, a “Request Approval” button will appear on the validator tool.

How to Create and Use Twitter Cards to Maximize Your Social Media Traffic (2)Image Source: Twitter Developer

Once you’ve tested in the validator or had your Player Card approved, tweet the URL and you’ll see the Card appear below your Tweet.

Twitter Card Meta Tags

Meta tags appear in a web page’s source code; they are little snippets of text used to describe what’s on a webpage. These meta tags are used to tell search engines what’s on the Cards, which can optimize website traffic for you. Adding the correct tags is important for SEO. These meta tags are used to describe the card type and username of the website. The third is for the Twitter User’s ID and can be interchanged with the second:

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twitter:card, twitter:site, twitter:site:id

From there, meta tags are a sort of “mix-and-match” deal depending on what you’re using them for. For instance, if you were to implement a Summary Card With Large Image, your code would look like this:

How to Create and Use Twitter Cards to Maximize Your Social Media Traffic (3)

Image Source: Buffer

In this image:

  • twitter:creator was used for the @username of the content creator
  • twitter:title was used for the title of the content (which has a max of 70 characters)
  • twitter:description has a max of 200 characters and describes the content
  • content= needs to be in front of the description, and twitter:image is used to tell Twitter the URL of the image

Supported formats are JPG, PNG, WEBP, and GIF. Only the first frame of the GIF will be imported.

With all this talk of maximum optimization, you’re probably wondering what types of photos are best for Twitter Cards. Do they have a specification? I’m glad you asked.

Twitter Card Image Size

For Summary Cards, the image has to be at least 120 x 120 pixels, but cannot exceed 1MB. This is the same for a Summary Card With Large Image, but the smallest photo size is 280 x 150 pixels. App Cards require images to be 800 x 320 pixels, and Player Cards must have level 3.0, dimensions in 640 x 480 pixels, and 30 frames per second.

Twitter Card Image Size: For Summary Cards, the image has to be at least 120 x 120 pixels, but cannot exceed 1MB. This is the same for a Summary Card With Large Image, but the smallest photo size is 280 x 150 pixels. App Cards require images to be 800 x 320 pixels, and Player Cards must have level 3.0, dimensions in 640 x 480 pixels, and 30 frames per second.

Social media channels are a reflection of brands. To some of 330 million users on Twitter, your tweets may be the first interaction they have with your company, so a properly optimized image is key to putting your brand’s best foot forward.

Because these dimensions are slightly different for each type of Card, think about the type of content you’re promoting and which Card will be best for that. If your blog post about eCommerce won’t have the best featured image but has a rich description, go with a Summary Card instead of a Summary Card With Large Image.

Twitter will let you preview your Card before you post it in the validator tool, so you can adjust your image to your desired effect. You can also preview Player content in the tool to make sure it runs smoothly, so be sure to check multimedia content before you post.

Twitter Card Examples

1. Summary Twitter Card example

If you scroll down your timeline for about five seconds, you’ll run into a Promoted Twitter Card, which are very handy if you’re looking for fresh ways to use your Twitter Cards. For instance, let’s look at Merriam-Webster (an account worthy of your follow — and yes, they are the “Dictionary People”).

Folks, this was your (quite crowded) week in words.https://t.co/N0oSLlAwPe

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Merriam-Webster (@MerriamWebster) September 27, 2019

This is beautiful use of a Summary Card. The title is less than 70 characters, the description is enticing, and the image is larger than 120 x 120. This Summary Card jumps out at you on a timeline and makes you want to read a recap of popular words used in the past seven days.

2. Summary Cards with Large Image example

In honor of #NationalCoffeeDay, WalletHub compared the 100 most populated American cities in terms of coffee-lover friendliness. https://t.co/3D5lVvfAex

HuffPost (@HuffPost) September 29, 2019

The Huffington Post used their Summary Card to give potential readers the featured image of their blog post for National Coffee Day. Because the image is high quality, it pulls audience members in, especially those with a thing for latte art, like myself.

3. App Card example

Did you know World Wrestling Entertainment (WWE) knows their way around an App Card?

.@WWE Champion @TrueKofi selects 5 matches to start with - @Apple @AppStore https://t.co/mI7njYyQcu

WWE Public Relations (@WWEPR) September 25, 2019

To promote their app, WWE used this amazing App Card to highlight champion Kofi’s five must-watch matches, curated by Kofi himself. The stunning graphic is an amazing image to use on Twitter because it stands out on timelines, especially on timelines with darker modes turned on.

4. Player Card example

Cartier is embracing the Player Card with this commercial promoting their new digital series.

#LOdysséedeCartier, the new digital series : dive into the heart of the Maison’s influences and the founders of the Cartier style. Discover more.

Cartier (@Cartier) September 24, 2019

In the fast paced commercial, the team at Cartier uses video clips old and new, but all are optimized with a clear video format. Even the black and white snippets hold up very well.

Twitter Cards jump out at your audience and, lucky for us, they’re easy to use.. Take 15 minutes out of your busy day, and find your next content marketing obsession.

Originally published Sep 30, 2019 5:56:00 PM, updated October 09 2019

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FAQs

How do you create a Twitter card? ›

Get started in 4 simple steps
  1. Choose a card type to implement.
  2. Add the correct meta tags to the page.
  3. Run the URL through the validator tool to test.
  4. After testing in the validator or approval of your Player Card, Tweet the URL and see the Card appear below your Tweet in the details view.

How do Twitter Cards work? ›

The Summary Card does what it says on the tin – it refines your web content into a snapshot image with a thumbnail, title and description. Users can even see the URL of your website displayed at the bottom of the card. The idea is to give your viewers a preview of your content before they click through to your site.

What is a Twitter summary card? ›

The Summary Card can be used for many kinds of web content, from blog posts and news articles, to products and restaurants. It is designed to give the reader a preview of the content before clicking through to your website. The Tweet below shows a Summary Card (photo and text) below the text of the Tweet: Twitter.

Should I use Twitter Cards? ›

You can choose from Image / Video website cards or Image / Video and App cards. A key reason to use Twitter Cards is to drive engagement with your tweets. According to Twitter Business, promoted tweets with cards have 43% higher engagement rates than regular tweets with links.

What is twitter card size? ›

The ideal image size for Twitter Cards is 800px by 418px, a 1.91:1 ratio. For App Cards, you can go with 800px by 800px for a 1:1 ratio. Videos can also be used in Twitter Cards. The recommended size for Website Card videos is 1200px by 1200px, or 1:1 aspect ratio.

Do Twitter Cards still exist? ›

From a manual creation perspective, Twitter Cards have always been supported in the Twitter Ad platform and allow you to design a custom creative to add to your tweet that when clicked will drive people to your website or app.

What is twitter card meta tag? ›

Twitter Cards are a metadata specification used by Twitter to display rich text, imagery, and video when links are shared on the service.

What is twitter card in HTML? ›

Twitter Card markup—Twitter Cards for short—is structured markup that you can add to your HTML documents to explain your content's context and gain control over the snippets shown when your URLs are shared on Twitter.

How long do Twitter Cards take to update? ›

Refreshing a Card in a Tweet

The Twitter web crawler re-indexes the Card tag information on your page roughly every seven days.

What is a tweet summary? ›

Twitter Summaries are a great way for students to paraphrase and summarize content. If they are reading a piece of text, they can summarize each paragraph in a tweet (and even create their own related hashtag).

What are website cards? ›

Video website cards are promoted tweets that use video to capture user attention and drive clicks to a web page.

How do you add Carrd to Twitter? ›

Login to your Carrd website admin panel and create or edit a page. Paste the embed code where you want the Twitter feed widget to appear. Save and view your page. Done!

How do I change my card on Twitter? ›

Twitter does not allow users to change the image associated with a Twitter card. To change the featured image in the social post, hover over the Twitter card and click Change to photo post.

What's Twitter's character limit? ›

Originally, Twitter posts were capped at 140 characters, designed to fit into the official limit for SMS text messages on mobile phones. In 2017, it expanded the tweet limit to 280 characters.

What is a social card? ›

What Are Social Cards? Social Cards, also known as Social Previews, allow you to choose the image, title, and description that will display on social media platforms when you or someone else shares your content.

What is a clickable social card? ›

What is a social clickable card or auto-populated image? A social clickable card is a way to show off your image, title, and description on social media. These types of posts tend to have higher click-through-rates versus just posting an image with a link.

What size image is best for Twitter? ›

First things first: 2:1 is no longer the correct image aspect ratio for your Twitter news feed. The right aspect ratio is now 16:9. The minimum size is600 pixels wide x 335 pixels tall. For larger images, the ideal image size is 1200 pixels wide x 675 pixels tall.

What font does Twitter use? ›

Twitter uses a font called Chirp, and it was launched on Twitter in January 2021. Chirp is in use in both web and app versions.

What is a conversational card twitter? ›

Conversational ad Cards allow users to directly interact with your tweet. Your audience can click a tweet button with a specific hashtag either to unlock hidden content or to support their favorite team, for example. In doing so, they share your message with their audience.

How can I see who voted on my twitter poll? ›

Voters will receive a push notification to view the results when the poll closes. Votes are private – pollers and pollees alike will not know who voted.

How do I clear my twitter cache? ›

Go to "Settings" > "Apps" and find "Twitter", click on "Storage" and you will see the "Clear Cache" button.

What is Open Graph and Twitter card tags? ›

Open Graph and Twitter Card guarantee that whenever someone shares your web content on their social media status, your content will show up neatly, with a link, a title, an image, and a description. They are critical social SEO tools to implement for increased traffic and conversion.

What are social meta tags? ›

Social meta tags allow website owners to have some control over what content shows up when a web page is shared on social media platforms (Facebook, Twitter, LinkedIn, etc.). Social meta tags, also commonly referred to as open graph meta tags, rely on the Open Graph Protocol.

How do you add meta tags on Twitter? ›

Click to Add Open Graph meta data—this automatically creates the Open Graph tags you need for all your posts and pages.
...
Adding Twitter Card tags to your site is even simpler:
  1. Click the Twitter tab.
  2. Tick the Add Twitter card meta data checkbox, and select the type of card you want to use.
  3. Click Save Changes.

How do I see my Twitter analytics? ›

To access your Tweet activity: On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets. In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets.

How do I use Open Graph tags on my website? ›

Just go to Page Settings > Social Image > Upload. If you need to add other OG tags and customize the default settings, go to Page Settings > Advanced > Page Header Code Injection. Read the following section on adding the tags manually and copy-paste the code there.

Does Twitter use Open Graph tags? ›

In addition to the Open Graph tags that are used by many different websites, Twitter has added their own custom meta tags. Luckily, Twitter uses the Open Graph tags as a fallback, so we do not need to add them twice. For example, if no twitter:title tag is found, Twitter will use the og:title tag.

Do Twitter Cards still exist? ›

From a manual creation perspective, Twitter Cards have always been supported in the Twitter Ad platform and allow you to design a custom creative to add to your tweet that when clicked will drive people to your website or app.

How do you create a lead generation card on Twitter? ›

Click on the Cards option on the navigation bar, and on the right you'll find the button for creating your lead generation card. Click the Create Lead Generation Card button.

What is a Twitter video website card? ›

Video Website Card

Video website cards are promoted tweets that use video to capture user attention and drive clicks to a web page.

How do I change my card on Twitter? ›

Twitter does not allow users to change the image associated with a Twitter card. To change the featured image in the social post, hover over the Twitter card and click Change to photo post.

How long do Twitter Cards take to update? ›

Refreshing a Card in a Tweet

The Twitter web crawler re-indexes the Card tag information on your page roughly every seven days.

What is a conversational card Twitter? ›

Conversational ad Cards allow users to directly interact with your tweet. Your audience can click a tweet button with a specific hashtag either to unlock hidden content or to support their favorite team, for example. In doing so, they share your message with their audience.

How do you add Carrd to Twitter? ›

Login to your Carrd website admin panel and create or edit a page. Paste the embed code where you want the Twitter feed widget to appear. Save and view your page. Done!

What is a Twitter lead generation card? ›

Twitter Lead Generation Cards are used to collect leads, build email subscription lists, and support existing marketing campaigns. The Twitter Lead Generation Card lets users express interest in your brand through a one-click response to a promoted Tweet.

What are lead generation cards? ›

Twitter introduced Lead Generation Cards in 2013 to allow users to connect with brands. Lead Generation Cards allow Twitter users to securely share their email addresses to connect with businesses without the hassle of leaving Twitter.

How do I decorate my Twitter page? ›

Choose your display color via twitter.com. From the sidebar menu, click on More, then click Display.
...
Pin a Tweet to your profile
  1. From your profile, find the Tweet you'd like to pin.
  2. Click or tap the icon located at the top of the Tweet.
  3. Select Pin to your profile.
  4. Click or tap Pin to confirm.

How long is Twitter video card? ›

File size: Maximum file size is 1GB. Video length: Recommended 15 seconds or less. Max: 2 minutes and 20 seconds.

What is a website card? ›

They feature a large image attached to your tweet, but unlike normal image attachments that open up a larger version of the image, clicking on the image in a Website Card will send users to your landing page.

What is Twitter card meta tag? ›

Twitter Cards are a metadata specification used by Twitter to display rich text, imagery, and video when links are shared on the service.

How do I add a Twitter card to my WordPress website? ›

How to activate Twitter Cards in Yoast SEO
  1. Log in to your WordPress website. ...
  2. Click on 'SEO'. ...
  3. Click on the SEO menu item and select 'Social'. ...
  4. Under 'Accounts', add your site-wide Twitter username. ...
  5. Click on the 'Twitter' tab.
  6. Enable 'Add Twitter card meta data' and select your preferred card type.
  7. Click 'Save Changes'.

What is Twitter meta tags? ›

A description that concisely summarizes the content as appropriate for presentation within a Tweet. You should not re-use the title as the description or use this field to describe the general services provided by the website. [Maximum 200 characters.] The URL of the image for your object.

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