9 Important Chatbot Questions Answered (2022)

9 Important Chatbot Questions Answered (1)

Custom chatbots sound futuristic, expensive, complicated, and probably out of reach for today’s average marketer, business owner, or marketing agency.

Want the truth?

Custom chatbots are present-day, ridiculously cheap, and refreshingly easy to create.

The fact is, if you’re in business today and not using custom chatbots, you have a bit of catching up to do.

That’s what this article aims to do — give you exactly you need to know about creating, deploying, customizing, and profiting from custom chatbots.

A custom chatbot is a computer program that can interact with a human via chat technology.

The Facebook Messenger dialogue below is driven by a chatbot.

9 Important Chatbot Questions Answered (2)

It looks and feels natural, but it was set up by a non-developer (me), launched, and deployed in 15 minutes.

With that custom chatbot, I can collect leads in my sleep.

Most chatbots that are developed today are customized in some way — whether that customization is something as simple as adding branding to the chat widget or developing a chatbot customized from scratch for the exact needs of a business.

MobileMonkey’s chatbot maker allows marketers and business owners to create custom chatbots on the Facebook Messenger platform.

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These chatbots can be designed to cover a broad array of business needs — from scheduling appointments to launching a drip campaign.

9 Important Chatbot Questions Answered (3)

For some reason, people tend to think that custom chatbots are the exclusive realm of enterprise businesses or larger corporations that need some advanced AI technology. The reality is, any business can create custom chatbots.

Chatbot makers have evolved to the point where creating a chatbot is no more complicated than dragging, dropping, and typing a few words in an easy-to-use chatbot maker like MobileMonkey.

Marketing agencies, for example, are some of the most prolific chatbot creators, developing and selling chatbot services to their clients. With a few well-designed chatbot templates, they can essentially copy, paste, and customize a chatbot that is perfect for any of their client businesses — from a coffee shop to a CrossFit gym.

Custom chatbots aren’t rare, aren’t complicated, and certainly aren’t out of reach for today’s marketers, solopreneurs, and freelancers.

With MobileMonkey, a Facebook Messenger chatbot platform, you can have a custom chatbot up and running in minutes.

With a custom chatbot, there is virtually no end to the level of functionality and creativity you can produce.

The concept behind chatbots is the simulation of a conversation or chat. In that context and with that technology, there is so much that can happen.

Here’s a quick flyover of some of the things that custom chatbots can do.

  • Custom chatbots can intelligently answer and respond to customer service questions
  • Custom chatbots can live on your website as a chat widget, inviting customers to chat at any time of day or night.
  • Custom chatbots can schedule appointments, including phone calls, in-person events, webinars, concerts, trips, or flights
  • Custom chatbots can display image galleries, such as a menu of your pastry selection or current homes for sale
  • Custom chatbots can display emojis because we all love emojis
  • Custom chatbots can switch up their approach and questions/answers, based on a user’s response to questions
  • Custom chatbots can display gifs to add a little excitement to the chat conversation
  • Custom chatbots can segment users according to answers to questions, storing each user group into a highly-specific segment — for example a segment might be “hot leads from the website” or “low potential — adspend under $10,000”
  • Custom chatbots can send users surveys, including customer satisfaction surveys
  • Custom chatbots can request and save user’s email address, phone number, and even their current location
  • Custom chatbots can integrate with thousands of other apps and platforms using Zapier
  • Custom chatbots can display store hours upon request
  • Custom chatbots can provide directions to the store upon request
  • Custom chatbots can provide downloads, like a whitepaper, or a vector file, or a free ebook,
  • Custom chatbots can show videos
  • Custom chatbots can send coupons
  • Custom chatbots can transition to a live chat with a real human as soon as a user requests it
  • Custom chatbots can be launched by scanning a QR code, clicking on a link, or confirming on a landing page
  • Custom chatbots can message thousands of users simultaneously
  • Custom chatbots can send Messenger drip campaigns
  • Custom chatbots can automatically send users new blog posts as soon as the blog posts go live
  • Custom chatbots can provide users with shipping information, receipts, order confirmation, or other types of updates

This question gets right to the point. If custom chatbots are this amazing, how do you make them?

There are five basic steps to developing a custom chatbot

  1. Sign up for MobileMonkey or an alternative chatbot builder.
  2. Connect the chatbot builder to your Facebook Business page
  3. Open up the Bot Builder
  4. Customize the chat dialogue to your specific needs
  5. Test and then launch the chatbot

For specific points of customization and screenshots for every step of the process, be sure to check out the article, How to Create a Powerful Chatbot in 15 Minutes.

There are three takeaways that you should keep in mind regarding how to develop a custom chatbot:

  • Creating a custom chatbot is a quick process. You can go from none to done in 15 minutes or less.
  • Developing a custom chatbot is easy. There’s no coding or technical backend stuff to mess around with.
  • Developing a custom chatbot opens a lot of new possibilities for marketing. Powerful chatbot features can turn a simple custom chatbot into a paradigm-shifting marketing automation platform.

Thousands of businesses have discovered the untapped potential of custom chatbots, and are now using them in virtually every facet of their organization.

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What types of businesses use chatbots?

Every type of business uses custom chatbots.

Because chatbots are so versatile, businesses in every vertical have found some use for them.

What do these businesses use custom chatbots for?


Custom chatbots have such a wide array of applications that it can be kind of confusing as to where to start.

That being said, many businesses start using chatbots for customer service and marketing tasks. MobileMonkey, for example, has a suite of chatbot marketing tools such as creating drip campaigns, creating RSS connections, adding customer chat widgets to the website, producing chatbot landing pages, creating Facebook Messenger ads, and much more.

Here are some examples of how custom chatbots are used in business.

  • Employees use a custom chatbot internally to submit their time off requests
  • Attendees use a custom chatbot to sign up for the dish they are bringing to the neighborhood block party
  • Client prospects use a chatbot to schedule a call with a client manager at the Facebook ad agency
  • A coffee shop uses a chatbot to give customers loyalty coupons for every beverage they purchase

These days, a lot of marketing agencies are creating chatbots on behalf of their clients. The process of launching a chatbot agency is relatively straightforward.

From $0 to $129

Developing a custom chatbot costs only as much as the chatbot builder. Price ranges from free to $129/month.

Most users of MobileMonkey choose a $49/month plan which provides advanced Messenger bot automation and integration, custom branding, campaign scheduling, Messenger ad creation, and more.

Custom chatbots are not expensive.

Although some companies insist on spending tens of thousands of dollars for a coding-intense, proprietary, from-scratch chatbot, the fact is, more functionality and power are available for free or for a low monthly subscription.

Yes, many custom chatbots use artificial intelligence (AI).

The reason for integrating machine learning with chatbots is simple — the more a chatbot can learn, the better it can interact with human users.

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Artificial intelligence and chatbots can get complicated. There is a learning curve to mastering the intricacies of natural language processing, named entity recognition, textual entailment, and distributional semantics.

Don’t have time to learn all that? Don’t worry.

MobileMonkey’s chatbot builder distills it all into a really simple AI platform using Q&A prompts.

You can train the chatbot to respond to prompts in various semantic categories.

In other words, if a user says something like price, cost, how much, etc., then you can tell your chatbot to respond with some dialogue about pricing info.

It’s smart AI without the really long learning curve.

You can try out a huge variety of custom chatbot templates from MobileMonkey.

For example, here’s a chatbot designed for fitness coaches to get more leads. (Click on that link to open up a sample Messenger sequence.)

These templates are all available for free in the chatbot builder under the templates category.

9 Important Chatbot Questions Answered (4)

These chatbots are 100% customizable, meaning that you can fire them up in MobileMonkey and change the details in order to make them useful for your particular business.


It’s tempting to think that chatbots are really complicated and require development skills. In reality, chatbots are super easy to make.

With MobileMonkey, you can create a whole chatbot marketing arsenal with hundreds of custom chatbots, and never have to touch a line of code.

To create custom chatbots, all you have to do is drag, drop, type, and tap.

(Video) What is a Chatbot?

9 Important Chatbot Questions Answered (5)

Simple stuff.

Don’t let the simplicity fool you into thinking these are puny chatbots.

The opposite is true. Custom chatbots like these are ultra-powerful, allowing you to bring in buckets of leads, segment users, build a Messenger contact list, remarket, and automate thousands of marketing tasks.

MobileMonkey is the premier chatbot maker and the fastest-growing Facebook Messenger partner.

MobileMonkey allows you to create custom chatbots quickly, easily, and with zero coding.

If you want to have your own custom chatbot fifteen minutes from now, sign up for MobileMonkey and give it a spin.

Custom chatbots matter because they provide one of the most robust marketing tools available to the modern marketer.

This information matters, because, armed with this knowledge you can go on to transform your business with the power of custom chatbots, answer your boss’s questions, revolutionize your marketing agency, or even launch a new career for yourself!

Get my very best Unicorn marketing & entrepreneurship growth hacks:

  1. Sign up to have them sent to your email directly

9 Important Chatbot Questions Answered (6)

2. Sign up for occasional Facebook Messenger Marketing news & tips via Facebook Messenger.

9 Important Chatbot Questions Answered (7)

Larry Kim is the CEO of MobileMonkey — provider of the World’s Best Facebook Messenger Marketing Platform. He’s also the founder of WordStream.

You can connect with him on Facebook Messenger, Twitter, LinkedIn, Instagram.

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Do you want a Free Facebook Chatbot builder for your Facebook page? Check out MobileMonkey!

Originally posted on Mobilemonkey.com


What questions should a chatbot answer? ›

Your chatbot must be programmed to answer any question related to your product or service, this will avoid any confusion on what you offer and save time for your customer service team.
What is the price?
  • How much?
  • What's the price?
  • I need a quote.
  • How much does it cost?

What is a chatbot Class 9? ›

A chatbot is a computer program that simulates human conversation through voice commands or text chats or both. Chatbot, short for chatterbot, is an artificial intelligence (AI) feature that can be embedded and used through any major messaging application.

What are the 7 steps to create a chatbot strategy? ›

  1. Step 1: Gather information about your potential customers. ...
  2. Step 2: Decide what the bot is going to do to meet customer expectations. ...
  3. Step 3: Select a platform & build your bot. ...
  4. Step 4: Check if the chatbot works & improve it further. ...
  5. Step 5: Launch your chat box & monitor its activity.

What is rule based chatbot? ›

A rule-based chatbot uses a tree-like flow instead of AI to help guests with their queries. This means that the chatbot will guide the guest with follow-up questions to eventually get to the correct resolution. The structures and answers are all pre-defined so that you are in control of the conversation.

What are the 2 main tasks of a chatbot? ›

Chatbot developers create, debug, and maintain applications that automate customer services or other communication processes. Their duties include reviewing and simplifying code when needed. They may also help companies implement bots in their operations.

Where are chatbots used? ›

Besides emails, companies can use chatbots on messaging platforms like WhatsApp, Telegram, and Facebook Messenger to send drip campaigns to users. This gives their marketing departments two main benefits: They can access their customers on a preferred communication platform, i.e., text messenger.

How AI is used in chatbot? ›

A chatbot system uses conversational artificial intelligence (AI) technology to simulate a discussion (or a chat) with a user in natural language via messaging applications, websites, mobile apps or the telephone.

How chatbot works step by step? ›

Put simply, chatbots follow three simple steps: understand, act and respond. In the first step, the chatbot processes what the user sends. Then, it acts according to a series of algorithms that interpret what the user said. And finally, it picks from a series of appropriate responses.

How do you maintain a chatbot? ›

5 Best Practices for Chatbot Maintenance and Optimization
  1. Update protocols and responses. A chatbot development process is a never-ending cycle of monitoring, updating, and testing until it is ready to be deployed. ...
  2. Monitor user interactions. ...
  3. Provide human-based support. ...
  4. Leverage data and analytics. ...
  5. Integrate where you can.
30 Aug 2021

How is a chatbot designed? ›

Chatbot design is the practice of creating programs that can interact with people in a conversational way. It's about giving them a personality, a voice, and the “brains” to actually converse with humans.

Which algorithm is used in chatbot? ›

Among other things, some of the most popular algorithms used by conventional Chatbots are Naïve Bayes, Decision Trees, Support Vector Machines, Recurrent Neural Networks (RNN), Markov Chains, Long Short Term Memory (LSTM) and Natural Language Processing (NLP).

What technology is used in chatbot? ›

Developers build modern chatbots on AI technologies, including deep learning, NLP and machine learning (ML) algorithms. These chatbots require massive amounts of data. The more an end user interacts with the bot, the better its voice recognition predicts appropriate responses.

What makes chatbot successful? ›

When you're building a chatbot or virtual assistant, the quality of the conversation should be the most important consideration. A chatbot should adopt features and characteristics that deliver a high-caliber conversational experience.

What is the most popular chatbot? ›

Best AI Chatbots for 2022
RankAI ChatbotRating (Out of 5 Stars)
4.Microsoft Bot Framework4.6
12 more rows
19 May 2022

Which is the best chatbot? ›

Salesforce Einstein

It's a chatbot that's designed to help you get the most out of Salesforce. With it, the bot can find information about leads and customers without ever leaving the comfort of the CRM. Einstein is best used for customer support, but it can also be used for sales and marketing tasks.

What is a hybrid chatbot? ›

A hybrid chatbot is a program that dialogues with humans to provide an automated and personalized reply. It intervenes only through an instant messaging channel in addition to the agents (live chat, messaging or social networks).

What is the aim of a chatbot? ›

Chatbots allow businesses to connect with customers in a personal way without the expense of human representatives. For example, many of the questions or issues customers have are common and easily answered. That's why companies create FAQs and troubleshooting guides.

When was the first chatbot created? ›

ELIZA was the very first chatbot as mentioned above. It was created by Joseph Weizenbaum in 1966 and it uses pattern matching and substitution methodology to simulate conversation. The program was designed in a way that it mimics human conversation.

What is the main use of chatbot in education? ›

Chatbots help teachers automate their repetitive tasks. The bots can answer any student query, be it related to the online courses, assignments, or deadlines, while the teachers monitor the student progress. Chatbots also personalize individual student experiences.

How effective are chatbots? ›

Used as a targeted tool, chatbots can increase engagement up to 90% and sales by 67%.

How chatbots are changing the world? ›

Chatbots are being used more and more because they are highly accessible and can be made to show up right there on the screen as soon as a website is accessed. They allow consumers to get answers to questions almost immediately and certainly faster than waiting for a customer-service representative.

How do you introduce a chatbot? ›

Chatbots, also known as conversational agents, are designed with the help of AI (Artificial Intelligence) software. They simulate a conversation (or a chat) with users in a natural language via messaging applications, websites, mobile apps, or phone.

Is Alexa a chatbot? ›

Alexa is formally a chatbot.

What data do chatbots use? ›

To work out those answers, it will use data from previous conversations, emails, telephone chat transcripts and documents etc. This is the training data. Chatbots are only as good as the training data they are given. You can't just launch a chatbot with no data and expect customers to start using it.

What are the limitations of chatbots? ›

Each of them is strictly connected with a specific limitation of this technology or its bad implementation.
  • Unclear scope of the chatbot and/or too broad purposes of its utilization. ...
  • Setting unrealistic expectations is often the reason why chatbots fail. ...
  • Lack of customer perspective in building the chatbot.
12 Oct 2021

What is the future scope of chatbot? ›

The future of chatbots is that businesses will automate simple payments and allow users to pay directly over live chat or Facebook Messenger apps. The instant process makes the customer happy and improves customer satisfaction. MasterCard has also launched a chatbot, especially for customer payments.

How do I make my chatbot more efficient? ›

How to Make Your Chatbots More Empathetic and Efficient
  1. #1 Give Your Chatbot a Personality. ...
  2. #2 Stick to Your Bot's Strengths. ...
  3. #3 Use Sentiment Detection to Understand Your Customer. ...
  4. #4 Provide Your Customers with a Way Out. ...
  5. #5 Use Natural Language Processing for Your Bot. ...
  6. #6 Utilize Emotional Artificial Intelligence.
30 Oct 2019

How can I improve my chatbot performance? ›

These include:
  1. Monitor Success Metrics. You must be sure to have conversation success metrics, and you must monitor them regularly. ...
  2. Collect Chat Transcripts. Make sure to collect chat transcripts after each chat so you can analyze them. ...
  3. Post-Chat Surveys. ...
  4. Make the Bot More Human. ...
  5. Opening and Closing.

What is the architecture of chatbot? ›

Most chatbot architectures consist of four pillars, these are typically intents, entities, the dialog flow (State Machine), and scripts. The dialog contains the blocks or states a user navigates between. Each dialog is associated with one or more intents and or entities.

What is chatbot interface? ›

A chatbot user interface (UI) is the part of a chatbot that a user sees and interacts with. This can include anything from the text on a screen to the buttons and menus that are used to control a chatbot.

When planning your bot content which topics are important to focus on in your planning questions? ›

What's your company name and industry? What are your most common customer service scenarios? What's your bot's name? Describe your bot's personality using one to three adjectives.

What is a question bot? ›

FAQ chatbots are bots designed to answer common questions people have about a product or service. They are used on websites or in customer service applications.

Which terms are important to know before you build your bot? ›

Before you take the leap into the exciting world of chatbots, keep in mind 1) what it needs to do, 2) where it will live, 3) what information it needs, 4) when it will escalate, and 5) who will build it. Answering these five questions will set you—and your chatbot—on the path to success.

What makes chatbot successful? ›

When you're building a chatbot or virtual assistant, the quality of the conversation should be the most important consideration. A chatbot should adopt features and characteristics that deliver a high-caliber conversational experience.

How many topics are there in chatbot? ›

Pro tip: Start with 10-15 topics, not including your setup topics. The out-of-the- box topics provided by ITSM and HRSD are pre-built conversational workflows that cover business critical use cases. Building a chatbot that addresses every problem in your organization may seem daunting at first.

What are the core functions of a chatbot? ›

Examples of Chatbot functions
  • Provide basic product information.
  • Update customer/order details.
  • Add/change/remove plans.
  • Switch options or preferences.
  • Turn things on/off (e.g. roaming, caller ID)
  • Get a quote for insurance or shipping (after gathering information in a conversational way)

Can a bot text you? ›

Yes, they can. Most text bot services have a “take over” option that allows users to keep an eye on conversations and step in if needed. You can also program your text bot to redirect any conversation it doesn't have information on to a human representative.

How do you confuse a chatbot? ›

However, some responses or nuances of human speech can throw the bot off the scent, and lead to a dead end.
  1. 1 - Tell the Chatbot to Reset or Start Over. ...
  2. 2 - Use Filler Language. ...
  3. 3 - Ask Whatever Is on the Display Button. ...
  4. 4 - Answering Outside the Pre-Selected Responses. ...
  5. 5 - Ask for Help or Assistance.

What are the questions to ask a boy? ›

21 Questions to Ask a Guy to Get to Know Him
  • What's Your Family Like? ...
  • What's Your Favorite Childhood Memory? ...
  • What's Your Favorite Song? ...
  • Do You Want Children? ...
  • If You Could Have One Superpower, What Would It Be? ...
  • What Do You Enjoy Most About Your Job? ...
  • If You Could Travel Anywhere, Where Would You Go?
7 Apr 2019

Which language is used to create Chatbots? ›

Here are the 10 most popular programming languages that you should know of while building chatbots.
  • Python. Python is the main coding language for around 80% of developers. ...
  • Java. Java is one of the most powerful programming languages that is currently used in more than 3 billion devices. ...
  • JavaScript. ...
  • Kotlin. ...
  • R. ...
  • PHP. ...
  • Go. ...
  • C.
19 Feb 2022

Which is the best chatbot platform? ›

Here are the 10 of the best AI chatbot platforms to build the exact right bot for your business.
  1. Lobster by EBI.AI. EBI.AI have created their own advanced conversational AI platform that comes with a free trial. ...
  2. ProProfs Chat. ...
  3. Chatfuel. ...
  4. MobileMonkey. ...
  5. Aivo. ...
  6. ItsAlive. ...
  7. Imperson. ...
  8. Pandorabots.
12 Sept 2022

How bots are created? ›

Bots are made from sets of algorithms that aid them in their designated tasks. These tasks include conversing with a human -- which attempts to mimic human behaviors -- or gathering content from other websites. There are several different types of bots designed to accomplish a wide variety of tasks.

What are the best practices in chatbot building? ›

6 Best Practices For Chatbots
  • 1) Set Expectation for your Chatbots.
  • 2) Be mindful of the Chatbot's greeting.
  • 3) Be Upfront About Bot Functionality.
  • 4) Try to make the messages as human as possible.
  • 5) Make it Easy For Your Customers To Leave.
  • 6) Reengage Users Through The Chatbot.

How do you maintain a chatbot? ›

5 Best Practices for Chatbot Maintenance and Optimization
  1. Update protocols and responses. A chatbot development process is a never-ending cycle of monitoring, updating, and testing until it is ready to be deployed. ...
  2. Monitor user interactions. ...
  3. Provide human-based support. ...
  4. Leverage data and analytics. ...
  5. Integrate where you can.
30 Aug 2021

How can I improve my chatbot performance? ›

These include:
  1. Monitor Success Metrics. You must be sure to have conversation success metrics, and you must monitor them regularly. ...
  2. Collect Chat Transcripts. Make sure to collect chat transcripts after each chat so you can analyze them. ...
  3. Post-Chat Surveys. ...
  4. Make the Bot More Human. ...
  5. Opening and Closing.


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