9 Best Email Marketing Services for DTC Brands (2022) (2023)

Email needs to be a key channel in your marketing mix.

The reach is there asfour billion peopleuse email daily. Plus, it garners results, with95 percent of marketerssaying email marketing helped them reach their business goals in 2021.

But do you think they’re reaching their goals without any assistance?

An email marketing platform is a necessity these days. Using this software, any business can create professionally-designed, highly personalized emails and use automation to increase revenue.

So, I thought I’d give you a rundown of the best email marketing services out there and how they help different types of companies achieve their goals.

Table of Contents

  • 1. Drip
  • 2. Snov.io
  • 3. HubSpot
  • 4. ConvertKit
  • 5. MailerLite
  • 6. GetResponse
  • 7. Zoho Campaigns
  • 8. Aweber
  • 9. SendPulse

1. Drip

Dripis an email marketing automation platform built for e-commerce stores. Its powerful segmentation features and automated workflows allow you to send highly targeted offers and content to every unique customer.

It provides all the essential workflows for you to use as part of your sales and marketing strategies. For instance, the welcome series, abandoned cart series, win-back series, and more. You can jump straight in and customize a pre-built campaign for your audience.

9 Best Email Marketing Services for DTC Brands (2022) (1)

The level of personalization you’re able to achieve as you tailor content to each unique customer journey is top-class. For this reason, the platform is perfectly suited to DTC companies given the heavy focus on the customer experience.

Its integration with Sleeknote means you can even create personalized, dynamic forms and popups to capture as many email addresses as possible. Then create on-brand emails by customizing email templates or using the drag-and-drop editor.

Customers like Haute Hijab have used Drip toincrease AOV by 30 percentand drove over $1M in revenue using the platform. They praise the fact that it’s an easy-to-use platform but powerful enough to handle lots of customer data.

You cantry Drip out for free. Or opt for a pro plan starting at $39 per month.

2. Snov.io

Snov.iois the ideal tool for cold email outreach.

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It comes equipped with an email finder and verifier that you can use to seek out new leads. There’s a CRM for you to log this information in and monitor your progress. Plus, you can create and send campaigns from within the platform.

What’s particularly interesting is that you can scale your cold outreach campaigns using Snov.io’s automation features. Create templates that are automatically personalized to include a lead’s information. And automate follow-ups as part of a sequence.

9 Best Email Marketing Services for DTC Brands (2022) (2)Cold outreach is all about finding the right individuals with whom you can start a conversation and nudge into your sales funnel. It’s a task that takes a lot of time and effort.

So, this platform would be a big help for B2B and SaaS companies that need to do this kind of thing often. In fact, Snov.io has the likes of Canva, Docusign, and other software companies among its customers.

Snov.io has a freemium version and its paid plans start at $33 per month. There’s also a new managed service on offer - contact the company for a demo.

3. HubSpot

HubSpot’semail marketing tools are a part of the platform’s Marketing Hub. And it’s pretty rich in features.

The integrated tool has a drag-and-drop email builder, A/B testing, and analytics. Another interesting feature is the option to send emails according to the user’s optimal open time, thus increasing open rates.

But what makes HubSpot’s email tools stand out is that you can use them in combination with the CRM to create data-driven campaigns.

You can draw on a lead’s information, such as the customer lifecycle stage, via the CRM in order to create highly targeted prospecting emails.

9 Best Email Marketing Services for DTC Brands (2022) (3)For this reason, HubSpot’s email marketing tools would suit sales professionals to a tee.

The free version of Marketing Hub lets you send up to 2,000 emails per month. If you want to extend this limit and remove the HubSpot branding from your emails, you’ll need to go with a paid option which starts at $480 for the year.

4. ConvertKit

ConvertKitis a unique email marketing platform dedicated to content creators. The platform combines a landing page builder, email, and selling tools to give creators a way to monetize their content.

The platform helps you set up sales funnels from start to finish. All the way from collecting email addresses to selling your digital products.

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9 Best Email Marketing Services for DTC Brands (2022) (4)These sales funnels are automated and you can customize them to meet the needs of different audience segments. There’s also the option to use the tool to send out email broadcasts such as newsletters.

Over 400,000 creators including the likes of bloggers, podcasters, coaches, and musicians use the platform. I also know from experience that many online entrepreneurs use the platform to help them earn a living selling online courses.

ConvertKit has a somewhat limited free plan that only allows for up to 300 subscribers. But its paid plans start at just $9 per month.

5. MailerLite

MailerLiteis a simple-to-use email marketing platform that offers all the basic features you need to start growing and engaging with a list of subscribers.

For instance, it offers signup forms, a campaign builder, automations, and related tools such as a landing page or website builder. There are readymade email and popup templates that you can work off of using its drag-and-drop editor.

9 Best Email Marketing Services for DTC Brands (2022) (5)Marketers tend to agree that it's one of the easiest tools to use on the market. In fact, it won theG2 awardsfor “most implementable” and “best usability” in 2022.

For this reason, I’d say the platform is an excellent choice for those just starting out. Perhaps, you have a new blog or small side hustle for which you want to start collecting email subscribers.

MailerLite is free for up to 1,000 subscribers. Paid plans start at $9 per month.

6. GetResponse

GetResponseis a multi-channel marketing platform that covers websites, paid ads, live chats, webinars, and more alongside email marketing. It’s a far-reaching inbound marketing tool with a focus on generating leads.

The platform helps you build a number of different types of emails including newsletters, automated emails, broadcasts, and transactional emails.

Naturally, it has all the key features of a good email marketing platform such as email templates, automations, and so on. But where GetResponse stands out is its funnels which help you create, manage, and share various types of content from a singular platform.

9 Best Email Marketing Services for DTC Brands (2022) (6)Hence, GetResponse would be a solid option for marketing professionals and agencies that work with lots of content and for multiple clients.

The free forever plan includes unlimited newsletters, one landing page, and up to 500 contacts. Pro options start at $13.30 per month.

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7. Zoho Campaigns

Zoho Campaignsis another integrated email marketing solution that utilizes CRM data. The platform, of course, offers personalization and automation features. But what really stands out is its delivery features.

For example, there’s a topic management feature that encourages users to choose the type of content they want to receive from a brand. This means they’ll only receive the content they most desire and are therefore more likely to remain subscribed.

Another key feature is the ability for admins to set send limits. The admin decides how many emails a recipient should receive per week or per month from any team member. This builds trust as the subscriber won’t feel as though your emails are spammy.

9 Best Email Marketing Services for DTC Brands (2022) (7)Given these useful features, the platform is most suited to brands that need to increase deliverability. Say you’ve had issues with high bounce rates in the past, for example.

Zoho Campaigns has an extensive free plan that includes multiple users, up to 6,000 emails per month, and more. Its paid programs start at just $3 per month.

8. Aweber

Aweberis an email marketing platform geared towards small businesses, solo entrepreneurs, side hustlers, and the like. It’s another platform that’s easy to use meaning that small businesses etc. can implement an email strategy even if they have little tech experience.

The platform has a range of tools for landing pages, email marketing, contact management, instant push notifications, and analytics. But the design features are perhaps the selling point here.

It has a native integration withCanva, which is one of the most popular graphic design tools on the market. Furthermore, the tool has a smart designer that grabs design elements and branding from your website or Facebook page to automatically create branded email templates for you.

9 Best Email Marketing Services for DTC Brands (2022) (8)So along with small businesses and entrepreneurs, the platform is suited to those that put a strong emphasis on design.

You can use AWeber with up to 500 subscribers for free and its paid plans start at $6.15 per month when you pay annually.

9. SendPulse

SendPulseis a communications platform for sales, marketing, and customer support. As such, it offers chatbots, a CRM, and the management of multiple communication channels such as Messenger and Whatsapp along with email.

This means that you’ll be able to extend your reach and communicate with customers where they spend their time. When you’re able to communicate with customers on their preferred channel, it makes for a smoother customer experience.

What’s more, you can combine SendPulse’s tools to optimize the customer journey across platforms. This is advantageous as the modern customer journey tends to have a variety of touchpoints.

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9 Best Email Marketing Services for DTC Brands (2022) (9)Another thing that SendPulse has going for it is the fact that you can bag a lot of the tools for free. For instance, you can get the CRM, one landing page, and create up to three chatbots for free.

You can also send up to 15,000 emails to 500 subscribers as part of the free plan. The platform’s paid plans start at $12 per month.

All in all, this is a comms tool combined with email marketing. So, if that’s the kind of solution you’re looking for then SendPulse is a strong choice.

How to Choose the Right Email Marketing Platform for You

Still unsure? Here are a few steps you can take to help you make the right decision:

1. Determine Your Goals

What do you hope to achieve from your email marketing campaigns? The answer will govern the types of emails you produce as well as the email sequences you follow.

For instance, if you want to increase traffic to your blog then you’ll need a tool with lots of lovely newsletter templates. Whereas, if your goal is to win back customers then it would be helpful if the tool had an abandoned cart sequence in place, and so on.

2. Assess the Core Features

There are certain features that almost every email marketing platform has, such as a drag-and-drop email builder. But as you’ve seen here, some platforms have additional features and/or industry-specific features.

So not only should you check that the platform has the pillars of a good email marketing platform but also whether it has features that’ll help your business specifically. That may be a robust CRM or dynamic content creation tool, for example.

3. Take a Free Trial

You don’t have to jump in and make a final decision right away. Decision-makers and the staff that will be using the tool can try it out first.

This will help you determine how user-friendly a tool is and how much of a learning curve there will be for your team. You can send test emails to analyze the functionality of a tool. And determine whether it really does what the platform claims it can do.


An email marketing platform is a must-have for any growing business. It will level up your strategy in an instant.

There are a ton of email marketing tools out there now but those on this list are some of the best. In some ways they’re similar but as you’ve seen different tools meet the needs of different types of businesses with different goals.

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What’s next? You may wish to put together a short list of the email marketing platforms that take your fancy ready for further exploration.


What is the best email marketing tool in 2022? ›

The 6 Best Email Marketing Software of 2022
  • Best Overall: Mailchimp.
  • Best for Automation: ActiveCampaign.
  • Easiest to Use: MailerLite.
  • Best All-in-One Marketing Suite: Hubspot.
  • Best Affordable Option: Moosend.
  • Best for E-commerce: Drip.

Is email marketing still effective 2022? ›

Absolutely! It is more relevant now than ever before. Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue growing.

Which email marketing platform is best? ›

Top 12 Best Email Marketing Platforms
  • Constant Contact — Best overall.
  • Sendinblue — Best for growing your customer base.
  • MailerLite — Best for the essentials at an affordable price.
  • Campaigner — Best for marketing teams.
  • SMTP.com — Best for high-volume email marketing.
  • Omnisend —Best email and SMS marketing combo.
3 Oct 2022

What are the 4 types of marketing emails? ›

Below, we've outlined the four types of popular email marketing campaigns and how you can use them to help your business grow.
  • Email Newsletters. One of the most common and popular email marketing campaigns are Email Newsletters. ...
  • Acquisition Emails. ...
  • Retention Emails. ...
  • Promotional Emails.
10 Oct 2018

Is Klaviyo better than Mailchimp? ›

Winner. Klaviyo has to come out on top again here, with so many pre-built automation templates to choose from, and a super intuitive workflow creator. MailChimp does have a lot to offer, but it's only available from premium plans, and even then, it doesn't match up to Klaviyo.

Can you use HubSpot instead of Mailchimp? ›

HubSpot email tool has everything Mailchimp offers, and more. HubSpot's drag and drop email editor is easy to use and we offer a slew of templates that you can personalize to meet your brand's specific needs. As you grow, you'll unlock features like smart send times, A/B testing, and more.

What is the ROI of email marketing? ›

Email marketing has a return on investment (ROI) of $36 for every $1 spent. Email marketing makes money. For every $1 you spend on email marketing, you can expect an average return of $36. That's a higher return than you can expect from any other form of marketing — digital or otherwise.

What are some of the latest trends in email marketing? ›

Hot or not? Email marketing trends in 2023
  • Focus on privacy.
  • No more open rate as an email marketing KPI.
  • Hyper-personalisation of email marketing.
  • Artificial Intelligence.
  • Email marketing automation.
  • User-generated content.
  • Interactive emails.
  • Email redesign.

What is the future of email marketing? ›

The email marketing industry value stood at $7.5 billion as of 2020 and is expected to hit $17.9 billion by 2027. Like most things since the 70s, email marketing has progressed and adapted. It now offers more possibilities, especially with the introduction and development of artificial intelligence (AI).

How do I choose an email provider? ›

4. Considerations for choosing an email service provider
  1. Size of contact list. ...
  2. B2B vs. ...
  3. Cost and ease of use. ...
  4. Integration within your tech stack. ...
  5. A few more to consider.
9 Nov 2020

How do I get email marketing clients? ›

Finding clients for digital marketing and sales needs is the main focus for all B2B and B2C companies. Use open directories, social networks, website extraction, and lead databases and tools to find highly-targeted enriched leads and start your personalized email campaigns today.

What is the best free email service? ›

Here are our 9 top selections for free email providers:
  • Gmail. ...
  • Outlook.com. ...
  • iCloud Mail. ...
  • Zoho Mail. ...
  • 6. Yahoo! Mail. ...
  • AOL Mail. ...
  • Mail.com. Mail.com is another great option for free email accounts. ...
  • GMX. Email accounts on GMX are protected with powerful SSL encryption, offering great security.

What is an email marketing template? ›

Email marketing template is a pre-made template that gives marketers a starting point for their email. Templates are often referenced when marketers don't want to start from scratch and build out an email wireframe with custom coding from the ground up.

What are the challenges of email marketing? ›

Top 5 Email Marketing Challenges Every Marketer Faces (and How You Can Solve Them)
  • Boosting Engagement Rates.
  • Increasing Customer Retention.
  • Improving Email Personalization.
  • Integrating Your Data.
  • Improving Email Deliverability.
15 Apr 2022

Why did Mailchimp leave Shopify? ›

“We made this decision because Shopify released updated terms that would negatively impact our business and put our users at risk.” Mailchimp says it refused to provide Shopify with all the customer data it asked for because Shopify's terms simply weren't fair or practical.

Why do people use Klaviyo? ›

Klaviyo has been specifically designed to store all of a business' customer data in its system, making it easier to segment. It allows you to deliver a unique experience for your audiences, by sending marketing emails that specifically do what you need it to do – attract more sales!

What is Klaviyo known for? ›

Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. And the results speak for themselves—brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.

Which one is better HubSpot or Mailchimp? ›

One of the best features HubSpot has to offer that Mailchimp does not is a built-in customer relationship management software with easy to use templates available. This ultimately makes HubSpot the favoured choice for automation tools.

Is Mailchimp better than HubSpot? ›

The ultimate verdict. Both HubSpot and Mailchimp are excellent platforms. Though, it all comes down to your budget and the level of marketing automation you're looking for. So, if you are looking for a complete digital marketing solution that gets you covered for everything, then HubSpot is surely the way to go.

Is there a free version of HubSpot? ›

Free CRM Software With Something for Everyone

HubSpot CRM has free tools for everyone on your team, and it's 100% free. Here's how our free CRM solution makes your job easier ...

What industries use email marketing the most? ›

Which Industries Lead in Email Marketing?
  1. Retail. Retail is the top-performing industry in the benchmark as multiline and mono brand retailers dominate. ...
  2. Financial Services. ...
  3. Travel and Hospitality. ...
  4. Manufacturing and Natural Resources. ...
  5. Consumer Goods. ...
  6. Healthcare.
7 Sept 2021

What is a good CPC? ›

A good CPC (cost per click) rate is determined by your ROI on the spend. If something costs $1, you want to make at least $1.20 back (at a minimum). A really good CPC rate would be to get $2 back for every $1 spent.

How many emails should I send to my customers? ›

A good approach could be to send emails twice a month and then up it to weekly. If you've got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week.

Why email marketing is in demand right now? ›

Email is high ROI

Because it's cheap to send emails, and your best-converting customers are people who are already on your list. Email is where the most dollars remain uncaptured. A breakdown of email ROI by industry from Litmus.

What is litmus email? ›

Litmus is an email testing tool with various email clients such as Mobile clients, Web-based email clients, Outlook, Cross browsers, etc. We can test the emails in Litmus using HTML code. We can also validate the web pages using Litmus.

Is E Marketing the future of marketing? ›

The paper has found and concluded that e-marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity.

What will replace emails? ›

Email replacement options
  • Text messaging or in-app direct messaging.
  • Recorded videos, especially those that are five minutes or shorter.
  • Screenshots with markups.
  • Collaboration platforms such as Slack.

Is email going to be obsolete? ›

While it's not perfect, email still works and gets an incredible return on investment. It's not going away any time soon, but it is evident that we are in need of a more efficient and modern communication method. Perhaps it is time for email to retire after more than four decades of being in use.

What are email automations? ›

Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time, sending automated messages leveraging a marketing automation tool.

What is the most commonly used email platform today? ›

According to Statista, Gmail is the most popular email client in today's world, with more than 1.5 billion active users globally. If you're going to focus on designing your emails for one email provider, Gmail is a good place to start.

What is the safest email provider? ›

  • ProtonMail. When it comes to email security, ProtonMail is the clear frontrunner. ...
  • Hushmail. Fans of ProtonMail might also be interested in Hushmail, a free encrypted email service that uses OpenPGP standards. ...
  • CounterMail. ...
  • Tutanota. ...
  • Mailfence. ...
  • Runbox. ...
  • Posteo. ...
  • Kolab Now.

Do cold emails work? ›

Does Cold Email Marketing Actually Work? The short answer is yes. Cold email marketing, when done effectively, can be a great way for businesses to reach prospects. Users spend a great deal of time sifting through their inbox.

How do cold emails get clients? ›

A Guide to Cold Emailing
  1. Tailor the message to the recipient. You need to do your research. ...
  2. Validate yourself. ...
  3. Alleviate your audience's pain or give them something they want. ...
  4. Keep it short, easy, and actionable. ...
  5. Be appreciative — and a little vulnerable. ...
  6. Finally, don't use a template.
20 Sept 2016

What are 3 email providers that offer free email service? ›

Top free providers include Gmail, Yahoo, Outlook, AOL, Zoho, Mail.Com, and ProtonMail. Email providers that are more secure than the others are ProtonMail, CounterMail, Hushmail, and Tutanota. Some webmail clients that provide paid services include Zoho, Gmail, Hushmail, and ProtonMail.

What is the least hacked email provider? ›

6 Most Secure Email Providers
  1. ProtonMail. ProtonMail was founded in 2014 at the CERN research facility by Andy Yen, Jason Stockman, and Wei Sun. ...
  2. Hushmail. ...
  3. Tutanota. ...
  4. CounterMail. ...
  5. Mailfence. ...
  6. Librem Mail.
3 Oct 2022

What free email is better than Gmail? ›

To recap, Zoho Mail and Outlook are excellent options with similar productivity tools and various integrations. However, if you're serious about the features related to secure email service and users' privacy, Mailfence, Tutanota, and ProtonMail might be better choices.

Are newsletters effective 2022? ›

Email newsletters are one of the most consistent and powerful ways to engage with your audience and grow your brand. The advice offered here will help you get more value from your campaigns, which can lead to increased trust, new engagement opportunities and more sales.

Are websites still relevant 2022? ›

It helps build your credibility.

It's 2022, and a website helps build your credibility in your industry and legitimizes your business, no matter how small. Even if it's just a website with some general info on it, that's better than nothing!

Why email marketing is still the best? ›

Email marketing is more cost-effective than most other marketing channels. This is because it's easy to track and measure your results, and it's also cheaper in terms of expenditure. Emails can motivate readers to take action. The most effective email marketing strategies encourage readers to take action.

What is the disadvantage of email marketing? ›

Some of the potential problems of email marketing include: Spam - commercial email or 'spam' irritates consumers. If your messages aren't targeted to the right people, the recipient may delete your email or unsubscribe.

Do email campaigns work? ›

The simple answer is yes. When done correctly, email marketing can be a highly effective way to communicate with customers and should be a staple of almost any small business marketing strategy.

What industries use email marketing the most? ›

Which Industries Lead in Email Marketing?
  1. Retail. Retail is the top-performing industry in the benchmark as multiline and mono brand retailers dominate. ...
  2. Financial Services. ...
  3. Travel and Hospitality. ...
  4. Manufacturing and Natural Resources. ...
  5. Consumer Goods. ...
  6. Healthcare.
7 Sept 2021

Are email lists worth it? ›

Building an email list is crucial because it's the best way to build a relationship with potential customers in an intimate way.

Who uses email the most? ›

The latest email users statistics for the US show that 90% of people older than 15 use email. The highest email usage by age group is within the 25-44 range with 93.6%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. The only age group with less (84.1%) is over 65.

What industries need websites the most? ›

Top List of Businesses That Need Websites
  • E-commerce Business: Top on this list of businesses that need websites are the e-commerce brands. ...
  • Education: ...
  • Food and Catering Services: ...
  • Hospitality Industry: ...
  • Construction and Real Estate Developers: ...
  • Travel Agencies: ...
  • Health Industry: ...
  • Legal Practitioners:

How do I get customers to my website? ›

Navigate this guide:
  1. Run paid social media ad campaigns. Facebook ads. ...
  2. Reach new audiences with influencer marketing. Send free samples to Instagram influencers. ...
  3. Attract customers with content marketing. Write blogs to provide information or solve problems. ...
  4. Use SEO to increase your store's discoverability.
21 Apr 2022

What is a good website traffic? ›

Anything less than that is below average, while having it around 50% is considered to be good. When you get new visitors to your website, some of them will “stick” (return), so you should always be drawing in new visitors – and Sullivan says that 50%-70% is a good range.

What is an email marketing tool? ›

Email marketing tools are tools marketers use to create, send, test, optimize, and report on their email campaigns. One of the most common email marketing tools is an email service provider, or ESP, like Campaign Monitor.

Does email marketing increase sales? ›

Not only is email marketing one of the most cost-effective tools to increase revenue, but it's practical in every industry. Increasing email revenue can significantly improve ROI: Consumers spend 138% more as a result of email marketing, when compared to consumers who don't receive email offers.

What is the scope of email marketing? ›

The essence of email marketing is using e-mail as a tool for developing relationships with possible clients and customers. It's also used to promote services and products. Company updates, product information, sales and deals, and news are all a part of email marketing.


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