2. Increase Brand Awareness
Increasing brand awareness is one of the most common social media goals. That is because increasing brand awareness means reaching more people, and thus, gaining more visibility.
You can use this as one of your social media goals to let people come in contact with your business, drive conversions or show your values to your audience.
Metrics to track brand awareness:
- Share of voice – in the case of share of voice, it concentrates on how your business looks in front of its competitors
- Social media posts reach – how many people have seen your post since it’s been posted
- Followers count – how many people can your business reach on social media channels
3. Drive Website Traffic
Social media is a great tool for visibility, but it’s not all about social media platforms. Your website is just as important, but the good news is that you can set increasing website traffic as a new social media goal.
Metrics to measure your website traffic:
- Unique visits to your website – you can check either daily, weekly, or monthly unique visits, depending on your business needs
- Email signups and trials – how many visitors have used their email address to sign up to your website or get access to a resource
If you’re also wondering what tools to use to measure website traffic, you might want to take a look at Google Analytics, as it’s one of the most reliable tools for this purpose.
4. Boost Brand Engagement
Knowing how much people interact with your business and the frequency of this interaction is a great goal to consider. A high engagement rate shows how aware people are of your brand, and it also gives insight into the quality of your content and the overall responsiveness of people.
Metrics to estimate your brand engagement:
- Engagement rate – this is the total number of engagements divided by the total number of impressions
- Hashtag tracking – check how many users are making use of your hashtags, and also get an idea of how your online presence is perceived
- Number of comments, likes, shares – one of the key metrics to get an idea of how your audience is engaging with your posts
5. Develop a Long-Term Content Strategy
Some blog posts perform well, while others might not. And this is why you need a strong content strategy in place. Monitoring the performance of your posts and organizing your workload in an editorial calendar can give you important insight into the direction your blog should go.
You can also improve low-performing posts and get a general idea of what your audience is looking for.
Metrics to measure your content performance:
- Web traffic – how many people have read your blog posts and how well they’re performing in terms of unique visits
- Sales/conversions – how many sales you generate through the content you’re posting, especially if you want to boost your sales
Free Editorial Calendar Template!
Download the editorial calendar template to plan your content strategy across multiple marketing channels, including social media.
6. Generate Leads and Sales (Revenue)
Not every interaction with a customer will necessarily become a sale, and there are always going to be potential customers. That is why keeping in touch with them is crucial.
Generating leads includes information that will make your interaction with social media users easier. These pieces of information include emails, names, or any other fields the users might fill in.
Metrics to evaluate your leads:
- Bounce rates – how many users click on your links but end up leaving the page without taking action
- Social media conversion rates – how many conversions you’ve obtained from social media
- Conversion rate – how many visitors take action on your page, divide by the number of total visitors
7. Build a Community
Customer conversations are a vital part of your social media marketing goals. That is because building a community also gives your brand a voice. Community building can also bring you more visibility and thus, better social media engagement with your audience.
Metrics to assess your community engagement:
- Daily/Weekly/Monthly Users – insight into how many unique visitors your community has had over a specific timeframe
- Number of mentions – insight into how many times your brand has been mentioned on different platforms
- Session length – how much time users spend on your page during their unique visit
8. Provide Great Social Media Customer Service
Effective social media customer service can improve your customer satisfaction score and even boost your revenue. Also, customer service can give you an advantage in front of your competitors.
Metrics to evaluate your social media customer service:
- Response time – this metric will tell you how fast you’re replying to your customer inquiries
- Customer satisfaction testimonials/surveys – these will give you insight into the positive sentiment of your customers and are great for customer loyalty too
9. Perform Social Listening
Social listening gives you a better understanding of your audience, as you can easily track the mentions or keywords they’re using to talk about your business.
Social listening allows social media marketers to come up with better ways to ensure customer engagement and also create more value.
Metrics to reckon social listening:
- Feedback – the number of suggestions your customers have made through social media
- Share of voice – how many conversations people in your area are having about your brand or product, in comparison to your competitors
If you’re looking for a short pro-tip, we’ve got you covered. Not sure what social listening tools to use? Get started with tools like Brand Mentions and Brand24.
10. Get in Front of Your Target Audience
Last but not least, it’s all about bringing your content in front of your audience. You can achieve that by running ads. Social media ads can help you get in front of your target audience, based on elements such as demographics, interests, location, or occupation. Not sure where to start? You can check out Elementor’s Facebook ads library.
Metrics to measure your reach:
- Conversions– used for tracking the actions set for your goal. You can use Google Analytics to track all the conversions.
- Clicks – how many people have clicked on a link and visited your website or profile
Reach Your Goals with These 3 Social Platforms
1. SocialBee – Publishing Platform
With SocialBee you can preview in real-time your posts—while you edit and customize for each social network.
Start a 14-day free to schedule your posts like a pro!
- Content categories for a solid mix of content
- Recycle evergreen posts or expire time-sensitive content
- Canva integration inside SocialBee’s editor
- Customize the posts for each platform
- Real-time preview of your upcoming posts
- Set up a posting schedule for all your profiles
- Use the URL shorteners to track your links
- Analyze the performance of your accounts
- Have multiple workspaces and team collaboration features
Get started: 14-day free trial, no credit card required, 30-day money guarantee.
Pricing: Starting at $19/Mo.
2. BrandMentions – Listening Platform
- Mentions feed to discover what people say about your business
- Discussion volume chart to maximize your advertising strategy
- Alerts to monitor the volume of discussion of your business
Get started: 14-day free trial, no hidden fees, no credit card required.
Pricing: Starting at $49/Mo.
3. Brandwatch – Competitive Analysis Platform
- Discover new trends and stay ahead of your competitors
- Find the newest market opportunities and grow your business
- Get better ROI and produce measurable results
Get started: Book a demo and speak to the Brandwatch experts.
Pricing: Book a demo and speak to the Brandwatch experts.
BONUS: Social Media Goals by Platform
We’ve put together a list of how your social media goals can look like based on the platform:
Goal example for Facebook: “Boost sales on social media during Black Friday.”
Goal example for LinkedIn: “Increase the number of monthly leads by using our affiliate program.”
Goal example for Twitter: “Bring traffic to all the blog articles by sharing weekly, evergreen articles.”
Goal example for Instagram: “Develop SocialBee’s employer branding on a platform where our ideal employee spends time to get entertained.”
Goal example for Pinterest: “Power up SocialBee’s branding by adding bee-themed content to Pinterest.”
Google Business Profile
Goal example for Google Business Profile: “Improve our local marketing efforts by sharing the latest updates on Google Business Profile.”
Bonus: Embed Your Social Media Feed On Your Website
You can opt to embed your social media feeds on your website and introduce your visitors to your social media pages.
Here are two metrics you can use to evaluate the effectiveness of adding a social media feed to your pages and posts.
- Website traffic: people tend to visit websites that are appealing to them, and social media feeds
help in this case.
- Increases views on social media content: as more people get to see the content, you can
evaluate the success by analyzing the views you received on your social media posts.
What Are Your Social Media Goals?
Social media goals should stand at the core of your social media marketing plan. That’s because they offer you the chance to make the best out of your strategy and create content that will reach your targeted audience.
Is your goal to increase brand awareness? Or are you more interested in lead generation? Regardless of what your business goals are, having a set of social media goals can take you a long way.
So, are you ready to start working on your social media goals? Start by posting and managing your account with a top-notch social media management tool: SocialBee.
What are KPIs for social media? ›
What are social media KPIs? KPI stands for key performance indicators. Businesses use KPIs to determine performance over time, see if goals are being met and analyze whether changes need to be made. Social media KPIs are the metrics used to determine if a business's social media marketing strategy is effective.What are 3 main goals of these social media companies? ›
- Goal #1: generate more leads on social media.
- Goal #2: improve engagement of current follower base.
- Goal #3: build your brand awareness on social media.
For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals.What is a social goal example? ›
You likely already know what your broader social goals are. You may want to make more friends, act less shy around people, have your conversations go more smoothly, or generally feel more confident.How do I set social media goals for my business? ›
- 9 social media goals for your team (and how to track them) ...
- Increase brand awareness. ...
- Drive traffic to your website. ...
- Generate new leads. ...
- Grow revenue (by increasing signups or sales) ...
- Boost brand engagement. ...
- Build a community around your business. ...
- Effective social customer service.
Ultimately all these objectives aim at customer satisfaction and emphasize user experience. Therefore, we can easily derive that the most important objective of social media is to aim at Better Customer Experience. And to better customer experience, social media helps to capture customer feedback and opinions.What are some goals of the media? ›
- Grow Your Email Database. ...
- Generate Revenue. ...
- Improve Engagement and Time on Site. ...
- Increase Ad Impressions and Page Views. ...
- Market Your Products and Content. ...
- Grow Your Social Following. ...
- Gain Consumer Insights.
- Specific: I will learn new sales techniques to increase sales at work.
- Measurable: My goal is to double my sales in four months.
- Attainable: I've been a sales associate for two years now. ...
- Relevant: I want to feel more confident at my job and learn new skills.
Some SMART social media goals that you have may include:
Increase the number of sign-ups from e-mail newsletters by 12% by the end of the year. Improve your conversion rate for Instagram product pages by 7% before July. Improving your click-through rate on Facebook CTAs by 10% within two months.
SMART goals might include: Boost the number of followers on Instagram by 500 in the next month. Increase post impressions across socials by 20% this quarter. Improve social shares for blog articles by 10% within six months.
What are your business goal? ›
A business goal is an endpoint, accomplishment or target an organization wants to achieve in the short term or long term. Business goals can take many different forms and be aspirational or motivational, such as driving an organization toward a certain objective like improved customer service.What are the 4 main KPIs? ›
- Customer Satisfaction,
- Internal Process Quality,
- Employee Satisfaction, and.
- Financial Performance Index.
Types of KPIs include: Quantitative indicators that can be presented with a number. Qualitative indicators that can't be presented as a number. Leading indicators that can predict the outcome of a process.How do you create a KPI list? ›
Setting SMART KPIs
Specific: be clear about what each KPI will measure, and why it's important. Measurable: the KPI must be measurable to a defined standard. Achievable: you must be able to deliver on the KPI. Relevant: your KPI must measure something that matters and improves performance.
- STEP 1: Assess Each Channel. ...
- STEP 2: Identify Your Core Channel. ...
- STEP 3: Look at Your Content. ...
- STEP 4: Review Your Social Media Goals. ...
- STEP 5: Analyze Your Listening Strategy. ...
- STEP 6: Go Deep Into Competitive Analysis. ...
- STEP 7: Make Sure Your Metrics Still Matter.
ADVERTISEMENTS: Social objectives of business refer to the obligations of business towards customers, employees, investors, suppliers, government and the general public. The profits of business represent government and the general public.What are the 7 social and economic goals? ›
Analyze how each type of system answers the three economic questions and meets the broad social and economic goals of freedom, security, equity, growth, efficiency, price stability, full employment, and sustainability.
There are certain social goals that people of all the group desire , besides having a regular source of income. These goals include to be able to live in a society peacefully , in harmony. c . Apart from a descent income an individuals may also seek security and protection for himself as well as for his family.What are the KPIs for brand marketing in social media? ›
New Subscribers: Number of new followers on your social media page within a period. Other similar KPIs include Fan Adds and New Followers. Total Subscribers: Total number of subscribers you attract within a period. Other similar KPIs include Page Likes and Total Followers.How do you set goals for a small business? ›
- Determine What You Want Your Goals To Be. Not sure where to start when setting goals? ...
- Be As Specific As Possible. ...
- Commit To Your Goals. ...
- Meet Regularly To Measure Progress. ...
- Hold Yourself Accountable With Deadlines. ...
- Celebrate Milestones And Achievements.
What is a good marketing goal? ›
A marketing goal is a specific and measurable objective that helps you meet your broader business goals. It can be anything from generating high-quality leads and raising brand awareness to increasing customer value and improving your referral rate.How do you achieve business goals? ›
- Learn to set business goals properly. To set a goal, you must first learn proper goal setting. ...
- Clarify and commit to your business goals. Once you've learned to set goals, it's essential to choose your goal and commit to it. ...
- Learn time management. ...
- Track and measure. ...
- Accountability and support.
- Specific. Your goal should be clear and specific, otherwise you won't be able to focus your efforts or feel truly motivated to achieve it. ...
- Measurable. It's important to have measurable goals, so that you can track your progress and stay motivated. ...
- Achievable. ...
- Relevant. ...
- Set Milestones. The best resolutions are quantifiable. ...
- Make it Viable. ...
- Create Deadlines. ...
- Assess your Goals Monthly. ...
- Schedule It. ...
- Know Your Why. ...
- Update Your Team on Progress. ...
- Forgive the Bad Days.
Setting specific social media goals is necessary if you want to get the most out of your social media approaches. Specific goals of social media enable you to create highly focused content that improves your social performance. Looking for a social analytics tool to track the performance of your marketing campaign?What are smart goals in business? ›
SMART goal setting, which stands for Specific, Measurable, Attainable, Relevant, and Time-Based, is an effective process for setting and achieving your business goals.What are professional goals examples? ›
- Take a course to sharpen your skills.
- Learn a new tool (or 5)
- Improve your public speaking and presentations.
- Research other departments.
- Improve team collaboration and communication skills.
- Build your network.
- Research a competitor.
- Get better at time management.
- Total Reach: Total number of unique users who have seen your piece of content. ...
- Total Impressions: Total number of times your social media content from your page is displayed (clicked or not). ...
- Share of Voice (SOV): Number of times your brand is mentioned on social media vs.
Social engagement, social referral traffic, and social following are common KPIs to track on social media. Other social media metrics may be more specific to a company's industry or goals, but these three give a quick overview of how a social marketing campaign is performing at any given moment.What are Facebook's KPIs? ›
A Facebook KPI or metric is a performance measurement that is used to track specific details of a Facebook Fan Page, a specific campaign or shared content. These indicators (Impressions, Reach, Engagement e. g.) define the value and success of your company on Facebook.
What is a KPI in online marketing? ›
Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, it's more important ever to plan your short-term and long-term KPIs.What are the main KPI to digital marketing campaign? ›
Marketing KPI (Key Performance Indicator) is a measurable value that marketers use to evaluate success across all marketing channels. Popular marketing KPIs include Cost Per Lead (CPL), Marketing Qualified Leads (MQL), Cost Per Acquisition (CPA), and Website Visits Per Marketing Channel.What are the top 3 social media marketing metrics to track in 2022? ›
Social media scheduling tool
Track the total number of followers. Discover different engagement metrics, including Facebook engagement metrics. Measure the click-through rate of your social posts. Track social traffic.
There are many KPIs that serve a purpose for different elements of your strategy, but when it comes to influencer marketing, the five essential ones to focus on are conversion rates, reach and awareness, referral traffic, audience growth and engagement.How do you measure impact of social media marketing? ›
Add up all the resources you've invested in your social-media content — tools, memberships, manhours, ads, etc. Then, calculate total sales that have come from social-media visitors. Divide "sales" by "investment" and multiply that by 100. This equation gives you the social-media ROI as a percentage.How do you measure social media objectives? ›
The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.How do you measure social media marketing success for your business? ›
Monitor such information as: traffic volume metrics, such as the number of visits, page views and fans. engagement metrics, such as the number of comments, liked posts or favourited/shared tweets versus your page's total number of fans. competitive position (compare your engagement metrics to your competition's)What is KPI in Google ads? ›
A Google AdWords KPI is a measurable, transparent performance indicator used to comprehensively monitor, analyze and optimize the performance of selected strategies and measures related to Search Engine Advertising (SEA) in the Google network over time.