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If anyone were to search for the top and latest trends in digital marketing, they would definitely come across various chatbots online being used as a rapidly growing marketing tool. Undoubtedly, chatbots are automation at its best. And if you aim to try it out yourself, look no further for the best chatbot examples for your website.
Why are chatbots online so popular? Well, statistics say chatbots are a great way to engage your potential and existing clients, reduce bounce rates, and resolve your audience’s most pressing questions.
This is why you must consider adding a chatbot to your website. And before you get started, we thought we would give you a glimpse of the best chatbot examples out there. So, in this blog, we bring to you some amazing chatbot examples by some really creative businesses.
But before we get to that, let’s start with the basics.
What Is a Chatbot?
The word “chatbot” is an amalgamation of the words “chat” and “bot” (short for “robot”). A chatbot is essentially a robot we can chat or interact with online via text or text-to-speech. To elaborate a little, a chatbot consists of an AI (Artificial Intelligence) powered software that simulates a human conversation.
Hence, chatbots are also known as conversational bots or agents. They stimulate interactions with users based on a predefined set of events and conditions that get triggered automatically as per the user’s response.
Customers today have become more demanding, not only in the way they buy but also in the way they communicate with brands. This is why the traditional online experiences like a “Contact Us” form simply can’t help you stand out.
Why Are Chatbots Important for Your Marketing Strategy?
Chatbots should undoubtedly be present on your company website as they can be a crucial aspect of your marketing strategy. And although chatbots are robots, most marketers prefer using them as they can be programmed to replicate human conversations and one-to-one interactions efficiently. This has proven to be far more efficient than sending mass emails/texts to your audience.
This is clearly evident in most of the website chatbot examples we encounter. They are embedded at strategic places in order to address users’ queries, suggesting products, or direct them to relevant pages. This enables the visitors to feel heard and also helps them find their personalized answers instead of aimlessly going through chunks of content.
Subsequently, the fact that chatbots online can be effectively programmed to provide specific answers and prove to be time-saving, leads to enhanced customer satisfaction rates also.
Don’t believe us? Well, we’ve got some interesting statistics for you!
– To start with, Forbes estimates that 80% of marketers intend to optimize and embed chatbot examples on their websites by the end of 2020.
In a year that required us to keep our distance as much as possible, website chatbot examples proved to be extremely efficient in guiding visitors, leads, and prospective customers in the right direction.
– Chatbot marketing provides an intermingling of communication, service, and transactions. These robots are available to answer visitors’ queries 24/7. This is why 64% of web users approve of a company’s use of chatbots.
– What’s more, a survey conducted by HubSpot about Artificial Intelligence found that 47% of consumers were willing to make a purchase from a chatbot.
– Another bonus for using chatbots online is their economic efficiency. They can reduce operational expenses by 30% as well as to conduct relevant business research efficiently.
– In fact, 90% of businesses now agree that chatbots online can be programmed to effectively resolve complaints as per a survey by MIT Technology.
– All of these reasons are why 80% of customers who have interacted with chatbots had a positive experience.
– And did we tell you about their lead generation capabilities? Yes, over 36% of businesses are generating leads effortlessly through chatbots!
This why companies continue to implement chatbot marketing strategies and use chatbots for business efficiency across the board.
Now let’s quickly get started with the best chatbot examples out there!
The first from our list of best chatbot examples is from Heek. Heek is a website design tool, except that all you have to do is chat with their chatbot, and voila! your website’s ready.
Heek’s AI chatbot example recommends a variety of designs, images, and templates based on your business. You can also insert videos from other platforms, display a google map or create a blog on the website created with Heek.
Why We Love It
Chatbot-driven website builders are getting more popular these days for even an easy drag-and-drop editor that requires one to have designing skills. Ultimately, a user might just give up and spend money on website developers.
On the other hand, this chatbot will give you a prepared website in minutes. Designed with a specific purpose, it is as smart as it can get. It not only helps you gather leads or show pricing but actually does the entire work for you!
Apart from Heek, some other chatbot-driven website builders who embraced the chatbot marketing strategy with open arms include RightClick, Oopla, and Weps.
Next up, we have Amtrak in our list of best chatbot examples. Amtrak is a rail passenger service operating in the USA, Columbia, and some parts of Canada.
Their website chatbot example presents a very simple and fun alternative to booking tickets the traditional way. You can find out information and book tickets by simply chatting with ‘Julie’, their chatbot.
Why We Love It
We’ll let the results talk. Amtrak’s Julie has been a complete hit amongst the users. She is well equipped with every answer that an Amtrak user might need. And thus, is one of the most commendable chatbot conversation examples out there.
Still not satisfied? They have a ‘contact us’ button right there. This is an important element for every chatbot. You might notice it in multiple chatbot examples throughout this blog also. People sometimes want to talk to a human being and if your chatbot can give them that option as well, it is perfect!
Julie is awesome in other ways too. She doesn’t only ‘chat’ with people, but also answers about 50,000 calls in a day which is more calls in a day than one human Amtrak customer service agent handles in a year. Phew!
Hazel is a tool for delivering effective management to one’s team. This website chatbot example comes with various benefits such as insights on where the team is struggling, recommendations for growth plans and giving feedback.
Moreover, it enables weekly check-ins while managers discover their strengths and the areas that need improvement. Another implementation of a chatbot marketing strategy done well!
Why We Love It
We’ve talked about top marketing trends and noted various chatbot examples taking this space by storm. Another marketing trend is personalization. And what happens when you combine chatbots with personalization? Magic!
Apart from that, a good chatbot is capable of not only chatting when the user wants to but also broadcasting relevant messages and notifications and Hazel’s chatbot is equipped with that too.
#4 CAPITAL ONE
Capital One is a diversified bank that offers a wide array of financial products and surveys.
Eno, Capital One’s chatbot example helps customers manage their money. This bot is an e-commerce chatbot example. Users can review their transactions, track account balances and analyze their spending habits.
Eno monitors an associated account regularly and updates the user in case it feels that some kind of unusual spend has been initiated. Furthermore, it sends an update if it suspects a duplicate charge has been made or any other mistake has been made.
To make your regular and busy life easier, it reminds you of your due bills and makes their payment as easy as sending an emoji.
Why We Love It
Personalization! Yes, you have a personal banker but now you have a personal ‘banker-bot’ too. Eno makes the process even easier and more interesting by giving an option to reply with emojis. And thus, Eno is one of the best chatbot conversation examples out there, as it mimics the act of conversing with a human with ease.
#5 SEATTLE BALLOONING
Seattle Ballooning provides hot air balloon rides in Seattle Washington. We have to concede- their website chatbot example is as interesting as their work. The Holiday Balloon Bot covers every query that a user might have.
Why We Love It
And yes! Another bot with the personalization feather in its hat. The bot doesn’t need to ask the user why he wants to book the ride. It could simply give pricing details and a registration link.
But, this bot takes the extra step and compels the users to interact further, consequently pushing the user down the marketing funnel. This chatbot marketing technique of simulating human conversation has proven to be pretty successful across the board!
Grubhub’s branch ‘Grubhub for Work’ is a takeout and delivery marketplace that allows over 5,000 companies to place food orders and manage expenses simply and powerfully, and to enjoy great food from some of the thousands of restaurants.
Their ‘GrubBot’ allows users to place orders, while it asks them anything and everything it needs to know.
Why We Love It
Let’s start with the simplicity and visual appeal that the GrubBot offers. It gives menu options at the very start and lets the user decide where he wants to take the conversation. These options are vast, yet precise. If the user is still not satisfied, they can choose to contact the team with the ‘contact us’ option. All of these perks undoubtedly place it in our list of best chatbot examples.
#7 World Health Organisation
The WHO (World Health Organization) has also jumped on the chatbot bandwagon. The WHO bot is available on WhatsApp and has been extremely useful during the pandemic.
This website chatbot example is perhaps one of its kind, as it can provide crucial life-saving information during a global catastrophe!
Why We Love It
The bot is easily accessible straight on your messaging app. The bot also provides vital information and guidance to bust myths and unsubstantiated concerns during this difficult time.
This chatbot also offers travel tips and suggestions on how to protect yourself and those around you. It presents a list of FAQs that you can gloss over and ask responses for in case you need them. Undeniably stellar implementation of chatbots for business as well as personal safety!
Your friendly owl is here with another solution to make your language-learning struggles disappear! The popular language-learning app has left no stone unturned to ensure its users have an engaging and entertaining experience developing their language skills. And their chatbots online are another step in this direction.
Their bots offer a way for learners to practice their skills and knowledge as they go along. Duolingo thus offers two benefits; a chatbot conversation example for you to take inspiration from for your own bot, and an efficient and interactive method for the language learners to strengthen their skills in their target language!
Why We Love It
Countless users are familiar with the hesitation that accompanies when attempting to carry a conversation in a non-native language. This is where Duolingo’s bot comes to the rescue. The bots are programmed to be conversational and friendly, allowing them to practice their skills with accurate responses.
There are also different language tutoring bots with different personalities to appeal to all the different users and their individual learning styles. With all these features, Duolingo’s bots undeniably make it in our best chatbot examples list. ¡Me gusta mucho, Duo!
OrderMark is an online service that helps food delivery businesses grow and manage their online orders. OrderMark caters to prominent food delivery businesses such as Doordash, UberEats, EatStreet and many more.
Their website chatbot example allows both old and new customers alike to find answers to their concerns with just a few clicks!
Why We Love It
Their chatbots online boast a sleek and user-friendly design. The bot is also carefully designed to mimic a more humanistic approach. And the quick and accurate responses may even make you forget it’s not human! The conversation usually ends with the bot providing a link to a video. The video showcases how OrderMark has helped businesses in real life.
LeadMD is a revenue performance consultancy that provides various useful services such as marketing automation, sales enablement and CRM implementation among others.
Their bot is extremely useful in guiding customers with accessing the information they need in a jiffy. The LeadMD bot prioritizes the customers time thus enhancing LeadMD’s chatbot marketing strategies
Why We Love It
The LeadMD bot ensures that every conversation is to the point. The bot also offers a copy of the chat, which is certainly a unique feature amongst others. The bot provides an option for the users to share their email addresses to facilitate the company’s lead generation efforts. This feature can also help you track a customer’s journey more efficiently.
FAQs for Best Chatbot Examples
– What companies use chatbots? Are there any examples of chatbots in industries?
Numerous companies are beginning to incorporate chatbot marketing techniques and chatbot examples where they can. A few examples of popular companies using chatbots online are Sephora, Lyft as well as Starbucks and Facebook. Various industries like the airlines, food, financial services and healthcare industries are relying more and more on chatbots for business to fulfill their marketing needs.
– Where are Chatbots used?
Chatbots can be used in many different places and in many different ways. They can be embedded into websites as well as apps. Certain companies like Facebook and Lyft have also started incorporating amazing chatbot ideas in their apps like Facebook Messenger to provide seamless and personalized experiences to their users.
– Are Chatbots Worth It?
Conversational chatbots are the present and future of smart marketing, and they are absolutely worth it. They enable your customers to save time and find relevant, personalized and specific answers which will prove to be monumental in improving your customer engagement and satisfaction rates.
While these awesome chatbots are geared up to become even better, have you thought about your chatbot yet? We guess you are waiting for some hassle-free and no-code chatbot builder for yourself. Then why wait; try creating a free chatbot now!